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Basic marketing research /

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Churchill, Gilbert A.

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Basic marketing research /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Basic marketing research // Gilbert A. Churchill, Jr.
remainder title:	Marketing research
Author:	Churchill, Gilbert A.
Published:	Fort Worth :Dryden Press, : c1996.,
Description:	xvii, 863 p. :col. ill., col. maps ;27 cm.
Notes:	One "Statistics command summary" chart inserted.
Series:	The Dryden Press series in marketing
Subject:	Marketing research. -
ISBN:	0030983673

Basic marketing research /
Churchill, Gilbert A.

Basic marketing research /Marketing researchGilbert A. Churchill, Jr. - 3rd ed. - Fort Worth :Dryden Press,c1996. - xvii, 863 p. :col. ill., col. maps ;27 cm. - The Dryden Press series in marketing.

One "Statistics command summary" chart inserted.

Includes bibliographical references and index.

ISBN: 0030983673

LCCN: 95070063Subjects--Topical Terms:

532352
Marketing research.

LC Class. No.: HF5415.2 / .C49 1996

Dewey Class. No.: 658.8/3

Basic marketing research /
LDR:00697nam a2200229 a 45 001 692289
003 DLC
005 20040525
008 040524s1996 txuab b 001 0 eng
010 $a 95070063
020 $a 0030983673
035 $a 贈閱
040 $a DLC $c DLC $d DH
050 0 0 $a HF5415.2 $b .C49 1996
082 0 0 $a 658.8/3 $2 20
100 $a Churchill, Gilbert A. $3 740852
245 1 0 $a Basic marketing research / $c Gilbert A. Churchill, Jr.
246 3 0 $a Marketing research
250 $a 3rd ed.
260 $a Fort Worth : $c c1996. $b Dryden Press,
300 $a xvii, 863 p. : $b col. ill., col. maps ; $c 27 cm.
440 4 $a The Dryden Press series in marketing
500 $a One "Statistics command summary" chart inserted.
504 $a Includes bibliographical references and index.
650 $a Marketing research. $3 532352

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GW0003929

六樓西文書區HC-Z(6F Western Language Books)

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HF5415.2 C49 1996

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1 records • Pages 1 •
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