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Advertising and integrated brand pro...

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Allen, Chris T.

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Advertising and integrated brand promotion /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advertising and integrated brand promotion // Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Author:	O'Guinn, Thomas C.
other author:	Allen, Chris T.
Published:	Australia :Thomson/South-Western, : c2003.,
Description:	xxxix, 773 p. :ill. (chiefly col.) ;29 cm.
Subject:	Advertising media planning. -
ISBN:	0324113803 :

Advertising and integrated brand promotion /
O'Guinn, Thomas C.

Advertising and integrated brand promotion /Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 3rd ed. - Australia :Thomson/South-Western,c2003. - xxxix, 773 p. :ill. (chiefly col.) ;29 cm.

Includes bibliographical references and indexes.

ISBN: 0324113803 :NT1090

LCCN: 2002019662Subjects--Topical Terms:

605923
Advertising media planning.

LC Class. No.: HF5821 / .O34 2003

Dewey Class. No.: 659.1

Advertising and integrated brand promotion /
LDR:00613pam a2200193 a 45 001 690997
005 20040107
008 031231s2003 at a b 00110 eng
010 $a 2002019662
020 $a 0324113803 : $c NT1090
035 $a acw92000027
040 $a DLC $c DLC $d DLC $d DH
042 $a pcc
050 0 0 $a HF5821 $b .O34 2003
082 0 0 $a 659.1 $2 21
100 $a O'Guinn, Thomas C. $3 738437
245 1 0 $a Advertising and integrated brand promotion / $c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
250 $a 3rd ed.
260 $a Australia : $c c2003. $b Thomson/South-Western,
300 $a xxxix, 773 p. : $b ill. (chiefly col.) ; $c 29 cm.
504 $a Includes bibliographical references and indexes.
650 $a Advertising media planning. $3 605923
650 $a Advertising. $3 570176
700 $a Allen, Chris T. $3 738435
700 $a Semenik, Richard J. $3 738436

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W0125160

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5821 O34 2003

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1 records • Pages 1 •
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