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The Ultimate CRM handbook : = strate...

Freeland, John G.

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The Ultimate CRM handbook : = strategies and concepts for building enduring customer loyalty and profitability /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Ultimate CRM handbook :/ John G. Freeland, editor.
其他題名:	strategies and concepts for building enduring customer loyalty and profitability /
其他題名:	CRM handbook
其他作者:	Freeland, John G.
出版者:	New York, N.Y. :McGraw-Hill, : c2003.,
面頁冊數:	viii, 353 p. :ill. ;24 cm.
標題:	Brand name products - Marketing -
ISBN:	0071409351

The Ultimate CRM handbook : = strategies and concepts for building enduring customer loyalty and profitability /
The Ultimate CRM handbook :strategies and concepts for building enduring customer loyalty and profitability /CRM handbookJohn G. Freeland, editor. - New York, N.Y. :McGraw-Hill,c2003. - viii, 353 p. :ill. ;24 cm.

Includes bibliographical references (p. 313-319) and index.

ISBN: 0071409351US34.95

LCCN: 2002010873Subjects--Topical Terms:

629395
Brand name products
--Marketing

LC Class. No.: HF5415.5 / .U45 2003

Dewey Class. No.: 658.8/12

The Ultimate CRM handbook : = strategies and concepts for building enduring customer loyalty and profitability /
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