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Event sponsorship /

~

Rukavina, Vladimir.

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Event sponsorship /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Event sponsorship // Bruce E. Skinner, Vladimir Rukavina.
作者:	Skinner, Bruce E.
其他作者:	Rukavina, Vladimir.
出版者:	New York, N.Y. :John Wiley & Sons, : c2003.,
面頁冊數:	xxii, 298 p. :ill. ;25 cm.
附註:	Published simultaneously in Canada.
叢書名:	The Wiley event management series
內容註:	Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship.
標題:	Corporate sponsorship. -
ISBN:	0471126012 :

Event sponsorship /
Skinner, Bruce E.

Event sponsorship /Bruce E. Skinner, Vladimir Rukavina. - New York, N.Y. :John Wiley & Sons,c2003. - xxii, 298 p. :ill. ;25 cm. - The Wiley event management series.

Published simultaneously in Canada.

Includes bibliographical references and index.

Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship.

ISBN: 0471126012 :US50

LCCN: 2002010348Subjects--Topical Terms:

578545
Corporate sponsorship.

LC Class. No.: HD59.35 / .S55 2003

Dewey Class. No.: 659.2/85

Event sponsorship /
LDR:01293nam a2200217 a 45 001 686999
005 20030701
008 030304s2003 nyua b 00110 eng
010 $a 2002010348
020 $a 0471126012 : $c US50
035 $a slw91000049
040 $a DLC $c DLC $d DH
042 $a pcc
050 0 0 $a HD59.35 $b .S55 2003
082 0 0 $a 659.2/85 $2 21
100 $a Skinner, Bruce E. $3 732176
245 1 0 $a Event sponsorship / $c Bruce E. Skinner, Vladimir Rukavina.
260 $a New York, N.Y. : $c c2003. $b John Wiley & Sons,
300 $a xxii, 298 p. : $b ill. ; $c 25 cm.
440 4 $a The Wiley event management series
500 $a Published simultaneously in Canada.
504 $a Includes bibliographical references and index.
505 0 $a Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship.
650 $a Corporate sponsorship. $3 578545
650 $a Special events. $3 732177
700 $a Rukavina, Vladimir. $3 732175

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