| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Event sponsorship // Bruce E. Skinner, Vladimir Rukavina. |
| Author: |
Skinner, Bruce E. |
| other author: |
Rukavina, Vladimir. |
| Published: |
New York, N.Y. :John Wiley & Sons, : c2003., |
| Description: |
xxii, 298 p. :ill. ;25 cm. |
| Notes: |
Published simultaneously in Canada. |
| Series: |
The Wiley event management series |
| [NT 15003449]: |
Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship. |
| Subject: |
Corporate sponsorship. - |
| ISBN: |
0471126012 : |