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Revenue Management Program

Geraghty, M. Kevin.

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Revenue Management Program

紀錄類型:	書目-投影資料、錄影資料、電影片 : Monograph/item
正題名/作者:	Revenue Management Program/ Produced by Institute of Operations Research and the Management Sciences
其他作者:	Geraghty, M. Kevin.
出版者:	Providence, RI :Institute of Operations Research and the Management Sciences :
面頁冊數:	1 computer laser optical disc :sd., col. ;4 3/4 in.
附註:	At the head of title on container: Informs/CPMS
叢書名:	Edelman award for management science achievement;
標題:	Management Science -

Revenue Management Program
Revenue Management Program[videorecording] /Produced by Institute of Operations Research and the Management Sciences - Providence, RI :Institute of Operations Research and the Management Sciences - 1 computer laser optical disc :sd., col. ;4 3/4 in. - Edelman award for management science achievement;[v.96].

At the head of title on container: Informs/CPMS

Presentors, M. Kevin Geraghty and Ernest Johnston.

Faced with the threat of liquidation by its parent company, General Motors, National contracted Aeronomics Inc. to create a revenue management program to increase profitability. The core of this program is a suite of analytic models that manage capacity management, pricing, and reservations control. The capacity management function optimizes fleet utilization. The pricing function capitalizes on consumers' price sensitivity, which varies in response to competitive pressures in the marketplace. Rate levels are linked with availability and booking activity. The reservation control function maximizes revenues by accepting or rejecting booking requests. Length-of-rent controls are determined through mathematical programming to optimize management of National's rental car inventory. Since implementing this program, National Car Rental has increased revenues by

VCD format

US120.00Subjects--Topical Terms:

730897
Management Science

Revenue Management Program
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245 0 0 $a Revenue Management Program $h [videorecording] / $c Produced by Institute of Operations Research and the Management Sciences
260 $a Providence, RI : $b Institute of Operations Research and the Management Sciences
300 $a 1 computer laser optical disc : $b sd., col. ; $c 4 3/4 in.
440 $a Edelman award for management science achievement; $v [v.96]
500 $a At the head of title on container: Informs/CPMS
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511 0 $a Presentors, M. Kevin Geraghty and Ernest Johnston.
520 $a Faced with the threat of liquidation by its parent company, General Motors, National contracted Aeronomics Inc. to create a revenue management program to increase profitability. The core of this program is a suite of analytic models that manage capacity management, pricing, and reservations control. The capacity management function optimizes fleet utilization. The pricing function capitalizes on consumers' price sensitivity, which varies in response to competitive pressures in the marketplace. Rate levels are linked with availability and booking activity. The reservation control function maximizes revenues by accepting or rejecting booking requests. Length-of-rent controls are determined through mathematical programming to optimize management of National's rental car inventory. Since implementing this program, National Car Rental has increased revenues by $5 0 million and continues to grow in profitability.
538 0 $a VCD format
650 $a Management Science $3 730897
700 $a Geraghty, M. Kevin. $3 730997
700 $a Johnston, Ernest. $3 730998
710 $a Institute of Management Science. $3 730896
740 0 1 $a National Car Rental System, Inc.