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Pre-Test Market Models: Validation a...

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Institute of Management Science.

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Pre-Test Market Models: Validation and Managerial Implications

紀錄類型:	書目-投影資料、錄影資料、電影片 : Monograph/item
正題名/作者:	Pre-Test Market Models: Validation and Managerial Implications/ Produced by Institute for Operations Research and the Management Sciences
出版者:	Providence, RI :Institute for Operations Research and the Management Sciences :
面頁冊數:	1 computer laser optical disc :sd., col. ;4 3/4 in.
附註:	At the head of title on container: INFORMS/CPMS
叢書名:	Edelman award for management science achievement;
標題:	Management Science -

Pre-Test Market Models: Validation and Managerial Implications
Pre-Test Market Models: Validation and Managerial Implications[videorecording] /Produced by Institute for Operations Research and the Management Sciences - Providence, RI :Institute for Operations Research and the Management Sciences - 1 computer laser optical disc :sd., col. ;4 3/4 in. - Edelman award for management science achievement;[v.16].

At the head of title on container: INFORMS/CPMS

Presentors, Glen L. Urban, Gerald M. Katz, Thomas E. Hatch, Alvin J. Silk

The Assessor model was developed to test and evaluate new consumer products before the expenditure of a test market. The predictive value of the model has saved clients

VCD format.

US120.00Subjects--Topical Terms:

730897
Management Science

Pre-Test Market Models: Validation and Managerial Implications
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245 0 0 $a Pre-Test Market Models: Validation and Managerial Implications $h [videorecording] / $c Produced by Institute for Operations Research and the Management Sciences
260 $a Providence, RI : $b Institute for Operations Research and the Management Sciences
300 $a 1 computer laser optical disc : $b sd., col. ; $c 4 3/4 in.
440 $a Edelman award for management science achievement; $v [v.16]
500 $a At the head of title on container: INFORMS/CPMS
500 $a Title on cassette and cassette case : 83.03 Management Decision Systems, Inc.
511 0 $a Presentors, Glen L. Urban, Gerald M. Katz, Thomas E. Hatch, Alvin J. Silk
520 $a The Assessor model was developed to test and evaluate new consumer products before the expenditure of a test market. The predictive value of the model has saved clients $1 26 million on 450 tested products.
538 0 $a VCD format.
650 $a Management Science $3 730897
710 $a Institute of Management Science. $3 730896
740 0 1 $a Management Decision Systems, Inc.

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