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A Multi-Method Modeling Approach for...

Institute of Management Science.

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A Multi-Method Modeling Approach for Creating New Business Models: The OnStar Case = The OnStar Case /

紀錄類型:	書目-投影資料、錄影資料、電影片 : Monograph/item
正題名/作者:	A Multi-Method Modeling Approach for Creating New Business Models: The OnStar Case/ Produced by Institute of Operations Research and the Management Sciences
其他題名:	The OnStar Case /
出版者:	Linthicum, MD :Institute of Operations Research and the Management Sciences :
面頁冊數:	1 computer laser optical disc :sd., col. ;4 3/4 in.
附註:	At the head of title on container: Informs/CPMS
叢書名:	Edelman award for management science achievement;
標題:	Management Science -

A Multi-Method Modeling Approach for Creating New Business Models: The OnStar Case = The OnStar Case /
A Multi-Method Modeling Approach for Creating New Business Models: The OnStar CaseThe OnStar Case /[videorecording] :Produced by Institute of Operations Research and the Management Sciences - Linthicum, MD :Institute of Operations Research and the Management Sciences - 1 computer laser optical disc :sd., col. ;4 3/4 in. - Edelman award for management science achievement;[v.10].

At the head of title on container: Informs/CPMS

Presentors, Vince Barabba, Nick Pudar, Chet Huber, Fred Cooke, Jim Smith, Mark Paich

A multi-method modeling approach was used in the creation of the General Motors (GM) OnStar communications business. During 1997, a team was charged with the task of developing strategic options for OnStar, GM’s onboard communications system that enables crash detection, navigation and mobile Internet services among other services. In this session, the team describes how the modeling approach affected crucial decisions such as OnStar factory installation, alliances with content providers, alliances with other car OEM’s, pricing and marketing spending. OnStar is now the dominant player in the emerging telematics industry and is estimated, by investment banks, to be worth between

VCD format.

US120.00Subjects--Topical Terms:

730897
Management Science

A Multi-Method Modeling Approach for Creating New Business Models: The OnStar Case = The OnStar Case /
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520 $a A multi-method modeling approach was used in the creation of the General Motors (GM) OnStar communications business. During 1997, a team was charged with the task of developing strategic options for OnStar, GM’s onboard communications system that enables crash detection, navigation and mobile Internet services among other services. In this session, the team describes how the modeling approach affected crucial decisions such as OnStar factory installation, alliances with content providers, alliances with other car OEM’s, pricing and marketing spending. OnStar is now the dominant player in the emerging telematics industry and is estimated, by investment banks, to be worth between $4 - $1 2 billion.
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