東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

A Multi-Method Modeling Approach for...

Institute of Management Science.

Linked to FindBook

Google Book

Amazon

博客來

A Multi-Method Modeling Approach for Creating New Business Models: The OnStar Case = The OnStar Case /

Record Type:	Projected and video material : Monograph/item
Title/Author:	A Multi-Method Modeling Approach for Creating New Business Models: The OnStar Case/ Produced by Institute of Operations Research and the Management Sciences
Reminder of title:	The OnStar Case /
Published:	Linthicum, MD :Institute of Operations Research and the Management Sciences :
Description:	1 computer laser optical disc :sd., col. ;4 3/4 in.
Notes:	At the head of title on container: Informs/CPMS
Series:	Edelman award for management science achievement;
Subject:	Management Science -

A Multi-Method Modeling Approach for Creating New Business Models: The OnStar Case = The OnStar Case /
A Multi-Method Modeling Approach for Creating New Business Models: The OnStar CaseThe OnStar Case /[videorecording] :Produced by Institute of Operations Research and the Management Sciences - Linthicum, MD :Institute of Operations Research and the Management Sciences - 1 computer laser optical disc :sd., col. ;4 3/4 in. - Edelman award for management science achievement;[v.10].

At the head of title on container: Informs/CPMS

Presentors, Vince Barabba, Nick Pudar, Chet Huber, Fred Cooke, Jim Smith, Mark Paich

A multi-method modeling approach was used in the creation of the General Motors (GM) OnStar communications business. During 1997, a team was charged with the task of developing strategic options for OnStar, GM’s onboard communications system that enables crash detection, navigation and mobile Internet services among other services. In this session, the team describes how the modeling approach affected crucial decisions such as OnStar factory installation, alliances with content providers, alliances with other car OEM’s, pricing and marketing spending. OnStar is now the dominant player in the emerging telematics industry and is estimated, by investment banks, to be worth between

VCD format.

US120.00Subjects--Topical Terms:

730897
Management Science

A Multi-Method Modeling Approach for Creating New Business Models: The OnStar Case = The OnStar Case /
LDR:01603ngm a0000217 a 450 001 686189
005 20040316
007 vfucbaho-
008 030116s19xx mdua b 001 0 eng d
020 $c US120.00
035 $a LIb-VDW-91-1
040 $a NDHU $b ENG $c NDHU $d DH
245 0 0 $a A Multi-Method Modeling Approach for Creating New Business Models: The OnStar Case $h [videorecording] : $b The OnStar Case / $c Produced by Institute of Operations Research and the Management Sciences
260 $a Linthicum, MD : $b Institute of Operations Research and the Management Sciences
300 $a 1 computer laser optical disc : $b sd., col. ; $c 4 3/4 in.
440 $a Edelman award for management science achievement; $v [v.10]
500 $a At the head of title on container: Informs/CPMS
500 $a Title on cassette and cassette case : 21.04 GM
511 0 $a Presentors, Vince Barabba, Nick Pudar, Chet Huber, Fred Cooke, Jim Smith, Mark Paich
520 $a A multi-method modeling approach was used in the creation of the General Motors (GM) OnStar communications business. During 1997, a team was charged with the task of developing strategic options for OnStar, GM’s onboard communications system that enables crash detection, navigation and mobile Internet services among other services. In this session, the team describes how the modeling approach affected crucial decisions such as OnStar factory installation, alliances with content providers, alliances with other car OEM’s, pricing and marketing spending. OnStar is now the dominant player in the emerging telematics industry and is estimated, by investment banks, to be worth between $4 - $1 2 billion.
538 0 $a VCD format.
650 $a Management Science $3 730897
710 $a Institute of Management Science. $3 730896
740 0 1 $a GM