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Pricing Analysis for Merrill Lynch I...
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Institute of Management Science.
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Pricing Analysis for Merrill Lynch Integrated Choice
紀錄類型:
書目-投影資料、錄影資料、電影片 : Monograph/item
正題名/作者:
Pricing Analysis for Merrill Lynch Integrated Choice/ Produced by Institute of Operations Research and the Management Sciences
出版者:
Linthicum, MD :Institute of Operations Research and the Management Sciences :
面頁冊數:
1 computer laser optical disc :sd., col. ;4 3/4 in.
附註:
At the head of title on container: Informs/CPMS
叢書名:
Edelman award for management science achievement;
標題:
Management Science -
Pricing Analysis for Merrill Lynch Integrated Choice
Pricing Analysis for Merrill Lynch Integrated Choice
[videorecording] /Produced by Institute of Operations Research and the Management Sciences - Linthicum, MD :Institute of Operations Research and the Management Sciences - 1 computer laser optical disc :sd., col. ;4 3/4 in. - Edelman award for management science achievement;[v.7].
At the head of title on container: Informs/CPMS
Presentors, Stuart Altschuler, Donna Batavia, Jeff Bennett, Russ Labe, Bonnie Liao, Raj Nigam, Je Oh
In early 1999, Merrill Lynch and other full-service financial service firms were under relentless assault. The advent of electronic trading and the commoditization of trading threatened the very core of Merrill Lynch’s value proposition-to provide advice and guidance through a financial consultant. In response, management decided to create a new offering to provide investors with more choices. A cross-functional team developed two models to evaluate different combinations of product structures and prices. The models showed that revenue at risk to Merrill Lynch ranged from
VCD format.
US120.00Subjects--Topical Terms:
730897
Management Science
Pricing Analysis for Merrill Lynch Integrated Choice
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Linthicum, MD :
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Institute of Operations Research and the Management Sciences
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1 computer laser optical disc :
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sd., col. ;
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4 3/4 in.
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Edelman award for management science achievement;
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[v.7]
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At the head of title on container: Informs/CPMS
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Title on cassette and cassette case : 21.01 Merrill Lynch
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Presentors, Stuart Altschuler, Donna Batavia, Jeff Bennett, Russ Labe, Bonnie Liao, Raj Nigam, Je Oh
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In early 1999, Merrill Lynch and other full-service financial service firms were under relentless assault. The advent of electronic trading and the commoditization of trading threatened the very core of Merrill Lynch’s value proposition-to provide advice and guidance through a financial consultant. In response, management decided to create a new offering to provide investors with more choices. A cross-functional team developed two models to evaluate different combinations of product structures and prices. The models showed that revenue at risk to Merrill Lynch ranged from
$2
00 million to
$1
billion. The resulting Integrated Choice strategy enabled Merrill Lynch to seize the marketplace initiative, changed the financial services landscape and mitigated the revenue risk. As of September 2000, client assets reached
$9
3 billion in the new offer. During the first 9 months of 2000, net new assets totaled
$1
1 billion and the number of accounts increased 72%.
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Merrill Lynch
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