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The new marketing era : = marketing ...

Postma, Paul.

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The new marketing era : = marketing to the imagination in a technology driven world /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The new marketing era :/ Paul Postma.
Reminder of title:	marketing to the imagination in a technology driven world /
Author:	Postma, Paul.
Published:	New York :McGraw-Hill, : c1999.,
Description:	xii, 175 p. :ill. ;24 cm.
Subject:	Consumer behavior. -
ISBN:	0070526753

The new marketing era : = marketing to the imagination in a technology driven world /
Postma, Paul.

The new marketing era :marketing to the imagination in a technology driven world /Paul Postma. - New York :McGraw-Hill,c1999. - xii, 175 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0070526753

LCCN: 98034857Subjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415 / .P642 1999

Dewey Class. No.: 658.8

The new marketing era : = marketing to the imagination in a technology driven world /
LDR:00551cam a2200181 a 45 001 685372
003 DLC
005 20021114
008 021114s1999 nyua b 001 0 eng
010 $a 98034857
020 $a 0070526753
035 $a gw0003539
040 $a DLC $c DLC $d DLC $d DH
050 0 0 $a HF5415 $b .P642 1999
082 0 0 $a 658.8 $2 21
100 $a Postma, Paul. $3 729672
245 1 4 $a The new marketing era : $b marketing to the imagination in a technology driven world / $c Paul Postma.
260 $a New York : $c c1999. $b McGraw-Hill,
300 $a xii, 175 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Consumer behavior. $3 535816
650 $a Marketing $x Psychological aspects. $3 729673
650 $a Marketing $x Technological innovations. $3 607822