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Fundamentals of marketing /

~

Etzel, Michael J.

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Fundamentals of marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Fundamentals of marketing // William J. Stanton, Michael J. Etzel, Bruce J. Walker.
作者:	Stanton, William J.
其他作者:	Etzel, Michael J.
出版者:	New York :McGraw-Hill, : c1994.,
面頁冊數:	v, 667 p. :co;. ill., col. maps ;28 cm.
叢書名:	McGraw-Hill series in marketing
標題:	Marketing. -
ISBN:	0070610169

Fundamentals of marketing /
Stanton, William J.

Fundamentals of marketing /William J. Stanton, Michael J. Etzel, Bruce J. Walker. - 10th ed. - New York :McGraw-Hill,c1994. - v, 667 p. :co;. ill., col. maps ;28 cm. - McGraw-Hill series in marketing.

Includes bibliographical references and indexes.

ISBN: 0070610169

LCCN: 93028550Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .S745 1994

Dewey Class. No.: 658.8

Fundamentals of marketing /
LDR:00625pam a2200205 a 45 001 685156
003 DLC
005 20021107
008 021105s1993 nyuab b 001 0 eng
010 $a 93028550
020 $a 0070610169
035 $a gw0003616
040 $a DLC $c DLC $d DLC $d DH
050 0 0 $a HF5415 $b .S745 1994
082 0 0 $a 658.8 $2 20
100 $a Stanton, William J. $3 693488
245 1 0 $a Fundamentals of marketing / $c William J. Stanton, Michael J. Etzel, Bruce J. Walker.
250 $a 10th ed.
260 $a New York : $c c1994. $b McGraw-Hill,
300 $a v, 667 p. : $b co;. ill., col. maps ; $c 28 cm.
440 0 $a McGraw-Hill series in marketing
504 $a Includes bibliographical references and indexes.
650 $a Marketing. $3 536353
700 $a Etzel, Michael J. $3 693486
700 $a Walker, Bruce J. $3 693487

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GW0003616

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

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HF5415 S792a 1994

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