Media research techniques /
Berger, Arthur Asa, (1933-)

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  • Media research techniques /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Media research techniques // Arthur Asa Berger.
    作者: Berger, Arthur Asa,
    出版者: Thousand Oaks :Sage Publications, : c1998.,
    面頁冊數: viii, 175 p. :ill. ;24 cm.
    內容註: Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
    標題: Mass media - Research -
    ISBN: 0761915362 :
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W0120459 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 P91.3 B386 1998 一般使用(Normal) 在架 0
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