語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Media research techniques /
~
Berger, Arthur Asa, (1933-)
FindBook
Google Book
Amazon
博客來
Media research techniques /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Media research techniques // Arthur Asa Berger.
作者:
Berger, Arthur Asa,
出版者:
Thousand Oaks :Sage Publications, : c1998.,
面頁冊數:
viii, 175 p. :ill. ;24 cm.
內容註:
Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
標題:
Mass media - Research -
ISBN:
0761915362 :
Media research techniques /
Berger, Arthur Asa,1933-
Media research techniques /
Arthur Asa Berger. - 2nd ed. - Thousand Oaks :Sage Publications,c1998. - viii, 175 p. :ill. ;24 cm.
Includes bibliographical references (p. 167-168) and indexes.
Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
ISBN: 0761915362 :UK38.00
LCCN: 97045406Subjects--Topical Terms:
525811
Mass media
--Research
LC Class. No.: P91.3 / .B386 1998
Dewey Class. No.: 302.23/072
Media research techniques /
LDR
:01404cam a2200205 a 45
001
682574
005
19990723153147.0
008
011018s1998 caua b 00110 eng
010
$a
97045406
020
$a
0761915362 :
$c
UK38.00
020
$a
0761915370 (pbk.)
035
$a
abw90000124
040
$a
DLC
$c
DLC
$d
DLC
050
0 0
$a
P91.3
$b
.B386 1998
082
0 0
$a
302.23/072
$2
21
100
$a
Berger, Arthur Asa,
$d
1933-
$3
564916
245
1 0
$a
Media research techniques /
$c
Arthur Asa Berger.
250
$a
2nd ed.
260
$a
Thousand Oaks :
$c
c1998.
$b
Sage Publications,
300
$a
viii, 175 p. :
$b
ill. ;
$c
24 cm.
504
$a
Includes bibliographical references (p. 167-168) and indexes.
505
0
$a
Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
650
$a
Mass media
$x
Research
$x
Methodology.
$3
525811
筆 0 讀者評論
館藏地:
全部
六樓西文書區HC-Z(6F Western Language Books)
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W0120459
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
P91.3 B386 1998
一般使用(Normal)
在架
0
預約
1 筆 • 頁數 1 •
1
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入