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The Expressive organization : = link...
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Hatch, Mary Jo.
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The Expressive organization : = linking identity, reputation, and the corporate brand /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The Expressive organization :/ edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
其他題名:
linking identity, reputation, and the corporate brand /
其他作者:
Hatch, Mary Jo.
出版者:
Oxford ;Oxford University Press, : 2000.,
面頁冊數:
xv, 292 p. :ill. ;24 cm.
標題:
Brand name products - Marketing. -
ISBN:
0198297785
The Expressive organization : = linking identity, reputation, and the corporate brand /
The Expressive organization :
linking identity, reputation, and the corporate brand /edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen. - Oxford ;Oxford University Press,2000. - xv, 292 p. :ill. ;24 cm.
Includes bibliographical references and index.
ISBN: 0198297785
LCCN: 00037459Subjects--Topical Terms:
605907
Brand name products
--Marketing.
LC Class. No.: HD59.2 / .E93 2000
Dewey Class. No.: 659.2/85
The Expressive organization : = linking identity, reputation, and the corporate brand /
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