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The Expressive organization : = link...

Hatch, Mary Jo.

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The Expressive organization : = linking identity, reputation, and the corporate brand /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Expressive organization :/ edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
其他題名:	linking identity, reputation, and the corporate brand /
其他作者:	Hatch, Mary Jo.
出版者:	Oxford ;Oxford University Press, : 2000.,
面頁冊數:	xv, 292 p. :ill. ;24 cm.
標題:	Brand name products - Marketing. -
ISBN:	0198297785

The Expressive organization : = linking identity, reputation, and the corporate brand /
The Expressive organization :linking identity, reputation, and the corporate brand /edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen. - Oxford ;Oxford University Press,2000. - xv, 292 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0198297785

LCCN: 00037459Subjects--Topical Terms:

605907
Brand name products
--Marketing.

LC Class. No.: HD59.2 / .E93 2000

Dewey Class. No.: 659.2/85

The Expressive organization : = linking identity, reputation, and the corporate brand /
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650 $a Business communication. $3 535059
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