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The Expressive organization : = link...

Hatch, Mary Jo.

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The Expressive organization : = linking identity, reputation, and the corporate brand /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The Expressive organization :/ edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
Reminder of title:	linking identity, reputation, and the corporate brand /
other author:	Hatch, Mary Jo.
Published:	Oxford ;Oxford University Press, : 2000.,
Description:	xv, 292 p. :ill. ;24 cm.
Subject:	Brand name products - Marketing. -
ISBN:	0198297785

The Expressive organization : = linking identity, reputation, and the corporate brand /
The Expressive organization :linking identity, reputation, and the corporate brand /edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen. - Oxford ;Oxford University Press,2000. - xv, 292 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0198297785

LCCN: 00037459Subjects--Topical Terms:

605907
Brand name products
--Marketing.

LC Class. No.: HD59.2 / .E93 2000

Dewey Class. No.: 659.2/85

The Expressive organization : = linking identity, reputation, and the corporate brand /
LDR:00676nam a2200193 a 45 001 682065
005 20011015152206.5
008 011011s2000 enka b 001 0 eng
010 $a 00037459
020 $a 0198297785
020 $a 0198297793 (pbk.) : $c UK14.99
035 $a bm 00090008
040 $a DLC $c DLC $d DLC $d DH
042 $a pcc
050 0 0 $a HD59.2 $b .E93 2000
082 0 0 $a 659.2/85 $2 21
245 0 4 $a The Expressive organization : $b linking identity, reputation, and the corporate brand / $c edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
260 $a Oxford ; $a New York : $c 2000. $b Oxford University Press,
300 $a xv, 292 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Brand name products $x Marketing. $3 605907
650 $a Business communication. $3 535059
650 $a Corporate image. $3 523494
650 $a Corporations $x Public relations. $3 595488
700 $a Hatch, Mary Jo. $3 723937
700 $a Holten Larsen, Mogens. $3 723938
700 $a Schultz, Majken. $3 723939