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Essentials of marketing research /

~

Aaker, David A.

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Essentials of marketing research /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Essentials of marketing research // V. Kumar, David A. Aaker, George S. Day.
Author:	Kumar, V.
other author:	Aaker, David A.
Published:	New York :John Wiley & Sons, : c1999.,
Description:	xvi, 623 p. :ill. ;26 cm.
Subject:	Marketing research. -
ISBN:	0471170682 :

Essentials of marketing research /
Kumar, V.

Essentials of marketing research /V. Kumar, David A. Aaker, George S. Day. - New York :John Wiley & Sons,c1999. - xvi, 623 p. :ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 0471170682 :US87.95

LCCN: 98035145Subjects--Topical Terms:

532352
Marketing research.

LC Class. No.: HF5415.2 / .K86 1999

Dewey Class. No.: 658.8/3

Essentials of marketing research /
LDR:00537pam a2200169 a 45 001 680748
005 20010524111607.3
008 010521s1999 nyua b 001 0 eng
010 $a 98035145
020 $a 0471170682 : $c US87.95
035 $a ibk89000083
040 $a DLC $c DLC $d DLC $d DH
050 0 0 $a HF5415.2 $b .K86 1999
082 0 0 $a 658.8/3 $2 21
100 $a Kumar, V. $3 721558
245 1 0 $a Essentials of marketing research / $c V. Kumar, David A. Aaker, George S. Day.
260 $a New York : $c c1999. $b John Wiley & Sons,
300 $a xvi, 623 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 $a Marketing research. $3 532352
700 $a Aaker, David A. $3 682651
700 $a Day, George S. $3 721556

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W0103274

六樓西文書區HC-Z(6F Western Language Books)

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HF5415.2 K86 1999

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