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Developing a creative and innovative...

Ogden, James R.

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Developing a creative and innovative integrated marketing communications plan : = a working model /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Developing a creative and innovative integrated marketing communications plan :/ James R. Ogden.
Reminder of title:	a working model /
Author:	Ogden, James R.
Published:	Upper Saddle River, N.J. :Prentice Hall, : c1998.,
Description:	vi, 185 p. :ill. ;26 cm.
Subject:	Communication in marketing. -
ISBN:	0137783337 (pbk.) :

Developing a creative and innovative integrated marketing communications plan : = a working model /
Ogden, James R.

Developing a creative and innovative integrated marketing communications plan :a working model /James R. Ogden. - Upper Saddle River, N.J. :Prentice Hall,c1998. - vi, 185 p. :ill. ;26 cm.

ISBN: 0137783337 (pbk.) :US22.00

LCCN: 98004437Subjects--Topical Terms:

584906
Communication in marketing.

LC Class. No.: HF5415.123 / .O37 1998

Dewey Class. No.: 658.8/02

Developing a creative and innovative integrated marketing communications plan : = a working model /
LDR:00554cam a2200169 a 45 001 679175
003 DLC
005 20001030091134.0
008 001026s1998 njua 000 0 eng
010 $a 98004437
020 $a 0137783337 (pbk.) : $c US22.00
035 $a ib 00890038
040 $a DLC $c DLC $d DLC $d DH
050 0 0 $a HF5415.123 $b .O37 1998
082 0 0 $a 658.8/02 $2 21
100 $a Ogden, James R. $3 718523
245 1 0 $a Developing a creative and innovative integrated marketing communications plan : $b a working model / $c James R. Ogden.
260 $a Upper Saddle River, N.J. : $c c1998. $b Prentice Hall,
300 $a vi, 185 p. : $b ill. ; $c 26 cm.
650 $a Communication in marketing. $3 584906