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Developing a creative and innovative...

Ogden, James R.

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Developing a creative and innovative integrated marketing communications plan : = a working model /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Developing a creative and innovative integrated marketing communications plan :/ James R. Ogden.
其他題名:	a working model /
作者:	Ogden, James R.
出版者:	Upper Saddle River, N.J. :Prentice Hall, : c1998.,
面頁冊數:	vi, 185 p. :ill. ;26 cm.
標題:	Communication in marketing. -
ISBN:	0137783337 (pbk.) :

Developing a creative and innovative integrated marketing communications plan : = a working model /
Ogden, James R.

Developing a creative and innovative integrated marketing communications plan :a working model /James R. Ogden. - Upper Saddle River, N.J. :Prentice Hall,c1998. - vi, 185 p. :ill. ;26 cm.

ISBN: 0137783337 (pbk.) :US22.00

LCCN: 98004437Subjects--Topical Terms:

584906
Communication in marketing.

LC Class. No.: HF5415.123 / .O37 1998

Dewey Class. No.: 658.8/02

Developing a creative and innovative integrated marketing communications plan : = a working model /
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050 0 0 $a HF5415.123 $b .O37 1998
082 0 0 $a 658.8/02 $2 21
100 $a Ogden, James R. $3 718523
245 1 0 $a Developing a creative and innovative integrated marketing communications plan : $b a working model / $c James R. Ogden.
260 $a Upper Saddle River, N.J. : $c c1998. $b Prentice Hall,
300 $a vi, 185 p. : $b ill. ; $c 26 cm.
650 $a Communication in marketing. $3 584906