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Marketing in a multicultural world :...

Bamossy, Gary J., (1949-)

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Marketing in a multicultural world : = ethnicity, nationalism, and cultural identity /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing in a multicultural world :/ Janeen Arnold Costa, Gary J. Bamossy, editors.
Reminder of title:	ethnicity, nationalism, and cultural identity /
other author:	Bamossy, Gary J.,
Published:	Thousand Oaks, Calif. :SAGE Publications, : c1995.,
Description:	ix, 341 p. :ill. ;23 cm.
Subject:	Communication in marketing - Social aspects. -
ISBN:	0803953275

Marketing in a multicultural world : = ethnicity, nationalism, and cultural identity /
Marketing in a multicultural world :ethnicity, nationalism, and cultural identity /Janeen Arnold Costa, Gary J. Bamossy, editors. - Thousand Oaks, Calif. :SAGE Publications,c1995. - ix, 341 p. :ill. ;23 cm.

Includes bibliographical references and index.

ISBN: 0803953275

LCCN: 95003036Subjects--Topical Terms:

717271
Communication in marketing
--Social aspects.

LC Class. No.: HF5415.122 / .M424 1995

Dewey Class. No.: 658.8/348

Marketing in a multicultural world : = ethnicity, nationalism, and cultural identity /
LDR:00645cam a2200181 a 45 001 678420
005 20000802120605.8
008 000726s1995 caua b 00100 eng
010 $a 95003036
020 $a 0803953275
020 $a 0803953283 (pbk.) : $c UK18.99
035 $a erw89000184
040 $a DLC $c DLC $d DLC $d DH
050 0 0 $a HF5415.122 $b .M424 1995
082 0 0 $a 658.8/348 $2 20
245 0 0 $a Marketing in a multicultural world : $b ethnicity, nationalism, and cultural identity / $c Janeen Arnold Costa, Gary J. Bamossy, editors.
260 $a Thousand Oaks, Calif. : $c c1995. $b SAGE Publications,
300 $a ix, 341 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
650 $a Communication in marketing $x Social aspects. $3 717271
650 $a Consumer behavior $x Cross cultural studies. $3 717272
650 $a Ethnicity $x Cross cultural studies. $3 717273
650 $a Intercultural communication. $3 520402
650 $a Marketing $x Social aspects. $3 648105
700 $a Bamossy, Gary J., $d 1949- $3 717269
700 $a Costa, Janeen Arnold. $3 717270