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Market-based management : = strategi...

Best, Roger J.

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Market-based management : = strategies for growing customer value and profitability /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Market-based management :/ Roger J. Best.
其他題名:	strategies for growing customer value and profitability /
作者:	Best, Roger J.
出版者:	Upper Saddle River, N.J. :Prentice Hall, : c2000.,
面頁冊數:	xxi, 385 p. :ill. ;24 cm.
標題:	Marketing - Management. -
ISBN:	0130145467 (pbk.) :

Market-based management : = strategies for growing customer value and profitability /
Best, Roger J.

Market-based management :strategies for growing customer value and profitability /Roger J. Best. - 2nd ed. - Upper Saddle River, N.J. :Prentice Hall,c2000. - xxi, 385 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0130145467 (pbk.) :US48.00

LCCN: 99037126Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .B46 2000

Dewey Class. No.: 658.8

Market-based management : = strategies for growing customer value and profitability /
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050 0 0 $a HF5415.13 $b .B46 2000
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245 1 0 $a Market-based management : $b strategies for growing customer value and profitability / $c Roger J. Best.
250 $a 2nd ed.
260 $a Upper Saddle River, N.J. : $c c2000. $b Prentice Hall,
300 $a xxi, 385 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Marketing $x Management. $3 559161