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Marketing for hospitality and tourism /

~

Bowen, John (1948-)

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Marketing for hospitality and tourism /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing for hospitality and tourism // Philip Kotler, John Bowen, James Makens.
其他題名:	Marketing for hospitality & tourism
作者:	Kotler, Philip.
其他作者:	Bowen, John
出版者:	Upper Saddle River, NJ :Prentice Hall, : c1996.,
面頁冊數:	xv, 704 p. :ill. (chiefly col.) ;27 cm.
標題:	Hospitality industry - Marketing. -
ISBN:	0133956253

Marketing for hospitality and tourism /
Kotler, Philip.

Marketing for hospitality and tourism /Marketing for hospitality & tourismPhilip Kotler, John Bowen, James Makens. - Upper Saddle River, NJ :Prentice Hall,c1996. - xv, 704 p. :ill. (chiefly col.) ;27 cm.

Includes bibliographical references and index.

ISBN: 0133956253

LCCN: 95040868Subjects--Topical Terms:

700247
Hospitality industry
--Marketing.

LC Class. No.: TX911.3.M3 / K68 1996

Dewey Class. No.: 647.94/068/8

Marketing for hospitality and tourism /
LDR:00633cam a2200193 a 45 001 677745
003 DLC
005 20000628145035.6
008 000628s1996 njua b 001 0 eng
010 $a 95040868
020 $a 0133956253
035 $a 95040868
040 $a DLC $c DLC $d DLC $d DH
050 0 0 $a TX911.3.M3 $b K68 1996
082 0 0 $a 647.94/068/8 $2 20
100 $a Kotler, Philip. $3 520689
245 1 0 $a Marketing for hospitality and tourism / $c Philip Kotler, John Bowen, James Makens.
246 1 4 $a Marketing for hospitality & tourism
260 $a Upper Saddle River, NJ : $c c1996. $b Prentice Hall,
300 $a xv, 704 p. : $b ill. (chiefly col.) ; $c 27 cm.
504 $a Includes bibliographical references and index.
650 $a Hospitality industry $x Marketing. $3 700247
650 $a Tourism $x Marketing. $3 543067
700 $a Bowen, John $q (John T.), $d 1948- $3 716175
700 $a Makens, James C. $3 710500

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六樓西文書區HC-Z(6F Western Language Books)

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TX911.3.M3 K68 1996

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