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Managing services marketing : = text...
~
Bateson, John E. G.
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Managing services marketing : = text and readings /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Managing services marketing :/ John E.G. Bateson.
Reminder of title:
text and readings /
Author:
Bateson, John E. G.
Published:
Fort Worth :Dryden Press, : c1995.,
Description:
xvii, 680 p. :ill. ;24 cm.
Series:
The Dryden Press series in marketing
Subject:
Service industries - Marketing -
ISBN:
0030986664 :
Managing services marketing : = text and readings /
Bateson, John E. G.
Managing services marketing :
text and readings /John E.G. Bateson. - 3rd ed. - Fort Worth :Dryden Press,c1995. - xvii, 680 p. :ill. ;24 cm. - The Dryden Press series in marketing.
Includes bibliographical references and index.
ISBN: 0030986664 :US93.00
LCCN: 94073629Subjects--Topical Terms:
714259
Service industries
--Marketing
LC Class. No.: HD9980.5 / .B38 1995
Dewey Class. No.: 658.8
Managing services marketing : = text and readings /
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0030986664 :
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Bateson, John E. G.
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714258
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Managing services marketing :
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text and readings /
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John E.G. Bateson.
250
$a
3rd ed.
260
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Fort Worth :
$c
c1995.
$b
Dryden Press,
300
$a
xvii, 680 p. :
$b
ill. ;
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24 cm.
440
4
$a
The Dryden Press series in marketing
504
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Includes bibliographical references and index.
650
$a
Service industries
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Marketing
$x
Management.
$3
714259
based on 0 review(s)
Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
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W0043461
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HD9980.5 B38 1995
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1 records • Pages 1 •
1
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