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Marketing strategy : = the challenge...

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Mercer, David

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Marketing strategy : = the challenge of the external environment /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing strategy :/ David Mercer.
Reminder of title:	the challenge of the external environment /
Author:	Mercer, David
Published:	London ;Sage in association with Open University Business School, : c1998.,
Description:	viii, 325 p. :ill. ;25 cm.
Subject:	Business planning. -
ISBN:	0761958754 :

Marketing strategy : = the challenge of the external environment /
Mercer, David

Marketing strategy :the challenge of the external environment /David Mercer. - London ;Sage in association with Open University Business School,c1998. - viii, 325 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 0761958754 :US82.00

LCCN: 97062267

Nat. Bib. No.: GB98-22828Subjects--Topical Terms:

602297
Business planning.

LC Class. No.: HF5415 / .M452 1998

Dewey Class. No.: 658.8

Marketing strategy : = the challenge of the external environment /
LDR:00696nam a2200229 a 45 001 672096
003 DLC
005 19990419105957.5
008 971210s1998 enka b 001 0 eng d
010 $a 97062267
015 $a GB98-22828
020 $a 0761958754 : $c US82.00
020 $a 0761958762 (pbk.)
035 $a (OCoLC)38747057
035 $a bm 00880088
040 $a Uk $c Uk $d DGU $d DLC
042 $a lccopycat
050 0 4 $a HF5415 $b .M452 1998
082 0 0 $a 658.8 $2 21
100 $a Mercer, David $q (David Steuart) $3 706309
245 1 0 $a Marketing strategy : $b the challenge of the external environment / $c David Mercer.
260 $a London ; $a Thousand Oaks, Calif. : $c c1998. $b Sage in association with Open University Business School,
300 $a viii, 325 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 $a Business planning. $3 602297
650 $a Marketing. $3 536353

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W0039281

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415 M452 1998

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