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Strategic marketing problems : = cas...

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Peterson, Robert A. (1944-)

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Strategic marketing problems : = cases and comments /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategic marketing problems :/ Roger A. Kerin, Robert A. Peterson.
其他題名:	cases and comments /
作者:	Kerin, Roger A.
其他作者:	Peterson, Robert A.
出版者:	Upper Saddle River, N.J. :Prentice Hall, : c1998.,
面頁冊數:	xii, 723 p. :ill. (some col.), maps ;28 cm.
標題:	Marketing - Decision making -
ISBN:	0136328601 :

Strategic marketing problems : = cases and comments /
Kerin, Roger A.

Strategic marketing problems :cases and comments /Roger A. Kerin, Robert A. Peterson. - 8th ed. - Upper Saddle River, N.J. :Prentice Hall,c1998. - xii, 723 p. :ill. (some col.), maps ;28 cm.

Includes bibliographical references and indexes.

ISBN: 0136328601 :US83.00

LCCN: 97013899Subjects--Topical Terms:

667023
Marketing
--Decision making

LC Class. No.: HF5415.135 / .K47 1998

Dewey Class. No.: 658.8/02

Strategic marketing problems : = cases and comments /
LDR:00625pam a2200193 a 45 001 671442
003 DLC
005 19990304113750.3
008 970422s1998 njuab b 001 0 eng
010 $a 97013899
020 $a 0136328601 : $c US83.00
035 $a bm 00880136
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.135 $b .K47 1998
082 0 0 $a 658.8/02 $2 21
100 $a Kerin, Roger A. $3 667022
245 1 0 $a Strategic marketing problems : $b cases and comments / $c Roger A. Kerin, Robert A. Peterson.
250 $a 8th ed.
260 $a Upper Saddle River, N.J. : $c c1998. $b Prentice Hall,
300 $a xii, 723 p. : $b ill. (some col.), maps ; $c 28 cm.
504 $a Includes bibliographical references and indexes.
650 $a Marketing $x Decision making $x Case studies. $3 667023
650 $a Marketing $x Management $x Case studies. $3 654442
700 $a Peterson, Robert A. $q (Robert Allen), $d 1944- $3 536752

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六樓西文書區HC-Z(6F Western Language Books)

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