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Marketing management and strategy /

~

Doyle, Peter, (1943-)

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Marketing management and strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing management and strategy // Peter Doyle.
Author:	Doyle, Peter,
Published:	New York :Prentice Hall, : c1998.,
Description:	xvii, 465 p. :ill. ;24 cm.
Subject:	Marketing. -
ISBN:	0132622394 :

Marketing management and strategy /
Doyle, Peter,1943-

Marketing management and strategy /Peter Doyle. - 2nd ed. - New York :Prentice Hall,c1998. - xvii, 465 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0132622394 :US21.95

LCCN: 97042858 /ACSubjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .D753 1997

Dewey Class. No.: 658.8

Marketing management and strategy /
LDR:00543nam a2200193 a 45 001 671414
003 DLC
005 19990308114957.7
008 971003s1998 nyua b 001 0 eng
010 $a 97042858 /AC
020 $a 0132622394 : $c US21.95
035 $a bm 00880083
040 $a DLC $c DLC
050 0 0 $a HF5415 $b .D753 1997
082 0 0 $a 658.8 $2 21
100 $a Doyle, Peter, $d 1943- $3 693521
245 1 0 $a Marketing management and strategy / $c Peter Doyle.
250 $a 2nd ed.
260 $a New York : $c c1998. $b Prentice Hall,
300 $a xvii, 465 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Marketing. $3 536353

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W0038975

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

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HF5415 D753 1998

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