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Strategic marketing for nonprofit or...
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Andreasen, Alan R., (1934-)
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Strategic marketing for nonprofit organizations /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Strategic marketing for nonprofit organizations // Philip Kotler, Alan R. Andreasen.
作者:
Kotler, Philip.
其他作者:
Andreasen, Alan R.,
出版者:
Upper Saddle River, N.J. :Prentice Hall, : c1996.,
面頁冊數:
vii, 632 p. :ill. ;25 cm.
附註:
Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 4th ed. c1991.
標題:
Nonprofit organizations - Marketing. -
ISBN:
0132325470 :
Strategic marketing for nonprofit organizations /
Kotler, Philip.
Strategic marketing for nonprofit organizations /
Philip Kotler, Alan R. Andreasen. - 5th ed. - Upper Saddle River, N.J. :Prentice Hall,c1996. - vii, 632 p. :ill. ;25 cm.
Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 4th ed. c1991.
Includes bibliographical references and indexes.
ISBN: 0132325470 :US78.00
LCCN: 95040725Subjects--Topical Terms:
682726
Nonprofit organizations
--Marketing.
LC Class. No.: HF5415 / .K6312 1996
Dewey Class. No.: 658.8
Strategic marketing for nonprofit organizations /
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