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Strategic marketing for nonprofit or...

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Andreasen, Alan R., (1934-)

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Strategic marketing for nonprofit organizations /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic marketing for nonprofit organizations // Philip Kotler, Alan R. Andreasen.
Author:	Kotler, Philip.
other author:	Andreasen, Alan R.,
Published:	Upper Saddle River, N.J. :Prentice Hall, : c1996.,
Description:	vii, 632 p. :ill. ;25 cm.
Notes:	Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 4th ed. c1991.
Subject:	Nonprofit organizations - Marketing. -
ISBN:	0132325470 :

Strategic marketing for nonprofit organizations /
Kotler, Philip.

Strategic marketing for nonprofit organizations /Philip Kotler, Alan R. Andreasen. - 5th ed. - Upper Saddle River, N.J. :Prentice Hall,c1996. - vii, 632 p. :ill. ;25 cm.

Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 4th ed. c1991.

Includes bibliographical references and indexes.

ISBN: 0132325470 :US78.00

LCCN: 95040725Subjects--Topical Terms:

682726
Nonprofit organizations
--Marketing.

LC Class. No.: HF5415 / .K6312 1996

Dewey Class. No.: 658.8

Strategic marketing for nonprofit organizations /
LDR:00725pam a2200205 a 45 001 671413
003 DLC
005 19990303164505.5
008 950825s1996 njua b 001 0 eng
010 $a 95040725
020 $a 0132325470 : $c US78.00
035 $a bm 00880135
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415 $b .K6312 1996
082 0 0 $a 658.8 $2 20
100 $a Kotler, Philip. $3 520689
245 1 0 $a Strategic marketing for nonprofit organizations / $c Philip Kotler, Alan R. Andreasen.
250 $a 5th ed.
260 $a Upper Saddle River, N.J. : $c c1996. $b Prentice Hall,
300 $a vii, 632 p. : $b ill. ; $c 25 cm.
500 $a Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 4th ed. c1991.
504 $a Includes bibliographical references and indexes.
650 $a Nonprofit organizations $x Marketing. $3 682726
700 $a Andreasen, Alan R., $d 1934- $3 668814
700 $a Kotler, Philip. $t Strategic marketing for nonprofit organizations. $3 705109

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W0038983

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415 K6312 1996

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1 records • Pages 1 •
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