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Marketing management : = a resource-...

Calver, Stephen.

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Marketing management : = a resource-based approach for the hospitality and tourism industries /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing management :/ Richard Teare, Stephen Calver, Jorge Costa.
Reminder of title:	a resource-based approach for the hospitality and tourism industries /
other author:	Calver, Stephen.
Published:	London ;Cassell, : 1994.,
Description:	iv, 60 p. ;30 cm.
Subject:	Hospitality industry - Marketing. -
ISBN:	0304329266 (pbk.) :

Marketing management : = a resource-based approach for the hospitality and tourism industries /
Marketing management :a resource-based approach for the hospitality and tourism industries /Richard Teare, Stephen Calver, Jorge Costa. - London ;Cassell,1994. - iv, 60 p. ;30 cm.

Includes bibliographical references.

ISBN: 0304329266 (pbk.) :UK11.99

LCCN: gb 95093885

Nat. Bib. No.: GB95-93885Subjects--Topical Terms:

700247
Hospitality industry
--Marketing.Subjects--Index Terms:

Catering establishments

LC Class. No.: G155.A1 / M297 1994

Dewey Class. No.: 658.8099 / TEA

Marketing management : = a resource-based approach for the hospitality and tourism industries /
LDR:00737cam a2200217 a 45 001 669048
003 OCoLC
005 20000703161927.5
008 950307s1994 enk 000 0 eng d
010 $a gb 95093885
015 $a GB95-93885
020 $a 0304329266 (pbk.) : $c UK11.99
035 $a bm 87000123
040 $a ESU $c ESU $d UUM $d UKM $d DH
050 $a G155.A1 $b M297 1994
082 $a 658.8099 $b TEA
245 0 0 $a Marketing management : $b a resource-based approach for the hospitality and tourism industries / $c Richard Teare, Stephen Calver, Jorge Costa.
260 $a London ; $a New York, NY : $c 1994. $b Cassell,
300 $a iv, 60 p. ; $c 30 cm.
504 $a Includes bibliographical references.
650 $a Hospitality industry $x Marketing. $3 700247
650 $a Tourist trade $x Marketing. $3 655653
653 0 $a Catering establishments $a Marketing
653 0 $a Tourism $a Marketing
700 $a Calver, Stephen. $3 700245
700 $a Costa, Jorge. $3 700246
700 $a Teare, Richard $3 655652