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Cases in marketing of services : = a...
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Moutinho, Luiz.
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Cases in marketing of services : = an international collection /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Cases in marketing of services :/ Arthur Meidan, Luiz Moutinho.
其他題名:
an international collection /
作者:
Meidan, Arthur,
其他作者:
Moutinho, Luiz.
出版者:
Wokingham, England ;Addison-Wesley Pub. Co., : c1993.,
面頁冊數:
xiv, 304 p. :ill. ;24 cm.
附註:
Includes index.
標題:
Financial services industry - Case studies. -
ISBN:
0201565056 (pbk.) :
Cases in marketing of services : = an international collection /
Meidan, Arthur,1936-
Cases in marketing of services :
an international collection /Arthur Meidan, Luiz Moutinho. - Wokingham, England ;Addison-Wesley Pub. Co.,c1993. - xiv, 304 p. :ill. ;24 cm.
Includes index.
ISBN: 0201565056 (pbk.) :US36.00
LCCN: 93011000Subjects--Topical Terms:
694793
Financial services industry
--Case studies.
LC Class. No.: HF5415 / .M42 1993
Dewey Class. No.: 658.8
Cases in marketing of services : = an international collection /
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