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Principles of marketing /

~

Hair, Joseph F.

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Principles of marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Principles of marketing // Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Author:	Lamb, Charles W.
other author:	Hair, Joseph F.
Published:	Cincinati, Ohio :College Division, South-Western Pub. Co., : 1993.,
Description:	xxxii, 846 p. :col. ill. ;28 cm.
Subject:	Marketing - Management. -
ISBN:	0538829826

Principles of marketing /
Lamb, Charles W.

Principles of marketing /Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 2nd ed. - Cincinati, Ohio :College Division, South-Western Pub. Co.,1993. - xxxii, 846 p. :col. ill. ;28 cm.

Includes bibliographical references and indexes.

ISBN: 0538829826

LCCN: 93019613Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415 / .L2624 1993

Dewey Class. No.: 658.8

Principles of marketing /
LDR:00578nam a2200193 a 45 001 665808
003 DLC
005 19930416122952.3
008 930413s1993 ohua b 001 0 eng
010 $a 93019613
020 $a 0538829826
035 $a dt 00015186
040 $a DLC $c DLC
050 0 0 $a HF5415 $b .L2624 1993
082 0 0 $a 658.8 $2 20
100 $a Lamb, Charles W. $3 670158
245 1 0 $a Principles of marketing / $c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
250 $a 2nd ed.
260 $a Cincinati, Ohio : $c 1993. $b College Division, South-Western Pub. Co.,
300 $a xxxii, 846 p. : $b col. ill. ; $c 28 cm.
504 $a Includes bibliographical references and indexes.
650 $a Marketing $x Management. $3 559161
650 $a Marketing. $3 536353
700 $a Hair, Joseph F. $3 671070
700 $a McDaniel, Carl D. $3 694358

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W0026311

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

一般圖書

HF5415 L218 1993

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1 records • Pages 1 •
1

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