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Managing customer value : = creating...

Wood, Robert Chapman.

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Managing customer value : = creating quality and service that customers can see /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Managing customer value :/ Bradley T. Gale with Robert Chapman Wood.
Reminder of title:	creating quality and service that customers can see /
Author:	Gale, Bradley T.
other author:	Wood, Robert Chapman.
Published:	New York :Free Press ; : c1994.,
Description:	xxii, 424 p. :ill. ;25 cm.
Subject:	Consumer satisfaction - Evaluation. -
ISBN:	0029110459 :

Managing customer value : = creating quality and service that customers can see /
Gale, Bradley T.

Managing customer value :creating quality and service that customers can see /Bradley T. Gale with Robert Chapman Wood. - New York :Free Press ;c1994. - xxii, 424 p. :ill. ;25 cm.

Includes bibliographical references (p. 407-416) and indexes.

ISBN: 0029110459 :US27.95

LCCN: 93041905 //r94Subjects--Topical Terms:

694259
Consumer satisfaction
--Evaluation.

LC Class. No.: HF5415.157 / .G34 1994

Dewey Class. No.: 658.8/12

Managing customer value : = creating quality and service that customers can see /
LDR:00651cam a2200181 a 45 001 665755
003 DLC
005 19940520093539.3
008 931025s1994 nyua b 001 0 eng
010 $a 93041905 //r94
020 $a 0029110459 : $c US27.95
035 $a dt 00014972 //r94
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.157 $b .G34 1994
082 0 0 $a 658.8/12 $2 20
100 $a Gale, Bradley T. $3 694258
245 1 0 $a Managing customer value : $b creating quality and service that customers can see / $c Bradley T. Gale with Robert Chapman Wood.
260 $a New York : $a Toronto : $a New York : $c c1994. $b Free Press ; $b Maxwell Macmillan Canada ; $b Maxwell Macmillan International,
300 $a xxii, 424 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 407-416) and indexes.
650 $a Consumer satisfaction $x Evaluation. $3 694259
650 $a Marketing $x Management. $3 559161
650 $a Quality of products $x Evaluation. $3 694260
700 $a Wood, Robert Chapman. $3 694257