| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Total global strategy :/ George S. Yip. |
| Reminder of title: |
managing for worldwide competitive advantage / |
| Author: |
Yip, George S. |
| Published: |
Englewood Cliffs, N.J. :Prentice Hall, : c1995., |
| Description: |
xxi, 261 p. :ill. ;23 cm. |
| Subject: |
International business enterprises - Management. - |
| ISBN: |
0131244884 |