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Promotional strategy : = managing th...
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Kinnear, Thomas C., (1943-)
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Promotional strategy : = managing the marketing communications process /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Promotional strategy :/ James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
其他題名:
managing the marketing communications process /
作者:
Engel, James F.
其他作者:
Kinnear, Thomas C.,
出版者:
Burr Ridge, Ill. :Irwin, : c1994.,
面頁冊數:
xv, 624 p. :ill. (some col.) ;24 cm.
叢書名:
The Irwin series in marketing
標題:
Advertising. -
ISBN:
0256122407 :
Promotional strategy : = managing the marketing communications process /
Engel, James F.
Promotional strategy :
managing the marketing communications process /James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 8th ed. - Burr Ridge, Ill. :Irwin, c1994. - xv, 624 p. :ill. (some col.) ;24 cm. - The Irwin series in marketing.
Includes bibliographical references and index.
ISBN: 0256122407 :US26.49
LCCN: 93048793Subjects--Topical Terms:
570176
Advertising.
LC Class. No.: HF5415 / .E65 1994
Dewey Class. No.: 658.8
Promotional strategy : = managing the marketing communications process /
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