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Marketing research in a marketing en...

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Firtle, Neil H.

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Marketing research in a marketing environment /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing research in a marketing environment // William R. Dillion, Thomas J. Madden, Neil H. Firtle.
Author:	Dillon, William R.
other author:	Firtle, Neil H.
Published:	Burr Ridge, Ill. :Irwin, : c1994.,
Description:	xxii, 760 p. :ill. ;24 cm.
Subject:	Marketing research. -
ISBN:	0256105170

Marketing research in a marketing environment /
Dillon, William R.

Marketing research in a marketing environment /William R. Dillion, Thomas J. Madden, Neil H. Firtle. - 3rd ed. - Burr Ridge, Ill. :Irwin,c1994. - xxii, 760 p. :ill. ;24 cm.

Includes bibliographical references and indexes.

ISBN: 0256105170

LCCN: 93024883Subjects--Topical Terms:

532352
Marketing research.

LC Class. No.: HF5415.2 / .D54 1994

Dewey Class. No.: 658.8/3

Marketing research in a marketing environment /
LDR:00647nam a2200205 a 45 001 665275
003 DLC
005 19940307073250.7
008 930517s1994 ilua b 001 0 eng
010 $a 93024883
020 $a 0256105170
020 $a 0256108293 (international ed.)
035 $a dt 00002410
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.2 $b .D54 1994
082 0 0 $a 658.8/3 $2 20
100 $a Dillon, William R. $3 549145
245 1 0 $a Marketing research in a marketing environment / $c William R. Dillion, Thomas J. Madden, Neil H. Firtle.
250 $a 3rd ed.
260 $a Burr Ridge, Ill. : $c c1994. $b Irwin,
300 $a xxii, 760 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and indexes.
650 $a Marketing research. $3 532352
700 $a Firtle, Neil H. $3 693524
700 $a Madden, Thomas J. $3 693525

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W0012559

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.2 D579 1994

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1 records • Pages 1 •
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