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Buyer behavior in marketing strategy /

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Howard, John A.

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Buyer behavior in marketing strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Buyer behavior in marketing strategy // John A. Howard.
Author:	Howard, John A.
other author:	Howard, John A.
Published:	Englewood Cliffs, N.J. :Prentice Hall, : c1994.,
Description:	xix, 603 p. :ill. ;25 cm.
Notes:	Rev. ed. of: Consumer behavior in marketing strategy. c1989.
Subject:	Consumer behavior. -
ISBN:	0136690114 (pbk.) :

Buyer behavior in marketing strategy /
Howard, John A.

Buyer behavior in marketing strategy /John A. Howard. - 2nd ed. - Englewood Cliffs, N.J. :Prentice Hall,c1994. - xix, 603 p. :ill. ;25 cm.

Rev. ed. of: Consumer behavior in marketing strategy. c1989.

Includes bibliographical references and index.

ISBN: 0136690114 (pbk.) :US25.32

LCCN: 93043182Subjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.32 / .H68 1994

Dewey Class. No.: 658.8/342

Buyer behavior in marketing strategy /
LDR:00654nam a2200205 a 45 001 665238
003 DLC
005 19940524153543.4
008 931103s1994 njua b 001 0 eng
010 $a 93043182
020 $a 0136690114 (pbk.) : $c US25.32
035 $a dt 00002378
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.32 $b .H68 1994
082 0 0 $a 658.8/342 $2 20
100 $a Howard, John A. $3 693473
245 1 0 $a Buyer behavior in marketing strategy / $c John A. Howard.
250 $a 2nd ed.
260 $a Englewood Cliffs, N.J. : $c c1994. $b Prentice Hall,
300 $a xix, 603 p. : $b ill. ; $c 25 cm.
500 $a Rev. ed. of: Consumer behavior in marketing strategy. c1989.
504 $a Includes bibliographical references and index.
650 $a Consumer behavior. $3 535816
650 $a Marketing $x Management. $3 559161
700 $a Howard, John A. $t Consumer behavior in marketing strategy. $3 693472

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W0012521

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.32 H849 1994

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1 records • Pages 1 •
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