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Segmenting the mature market : = ide...

Levy, Doran J.

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Segmenting the mature market : = identifying, targeting, and reaching America's diverse, booming senior markets /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Segmenting the mature market :/ Carol M. Morgan, Doran J. Levy.
Reminder of title:	identifying, targeting, and reaching America's diverse, booming senior markets /
Author:	Morgan, Carol M.
other author:	Levy, Doran J.
Published:	Chicago, Ill. :Probus Pub. Co., : c1993.,
Description:	xvii, 363 p. :ill. ;24 cm.
Subject:	Aged as consumers - United States. -
ISBN:	1557384487

Segmenting the mature market : = identifying, targeting, and reaching America's diverse, booming senior markets /
Morgan, Carol M.

Segmenting the mature market :identifying, targeting, and reaching America's diverse, booming senior markets /Carol M. Morgan, Doran J. Levy. - Chicago, Ill. :Probus Pub. Co.,c1993. - xvii, 363 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 1557384487

LCCN: 93197219Subjects--Topical Terms:

692724
Aged as consumers
--United States.

LC Class. No.: HF5415.127 / .M67 1993

Dewey Class. No.: 658.8/348

Segmenting the mature market : = identifying, targeting, and reaching America's diverse, booming senior markets /
LDR:00636nam a2200193 a 45 001 664839
003 DLC
005 19931022161742.1
008 930826s1993 ilua 001 0 eng
010 $a 93197219
020 $a 1557384487
035 $a dt 00001809
040 $a DLC $c DLC
043 $a n-us---
050 0 0 $a HF5415.127 $b .M67 1993
082 0 0 $a 658.8/348 $2 20
100 $a Morgan, Carol M. $3 692723
245 1 0 $a Segmenting the mature market : $b identifying, targeting, and reaching America's diverse, booming senior markets / $c Carol M. Morgan, Doran J. Levy.
260 $a Chicago, Ill. : $c c1993. $b Probus Pub. Co.,
300 $a xvii, 363 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Aged as consumers $z United States. $3 692724
650 $a Market segmentation $z United States. $3 647321
700 $a Levy, Doran J. $3 692722