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Marketing to older consumers : = a h...
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Moschis, George P., (1944-)
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Marketing to older consumers : = a handbook of information for strategy development /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Marketing to older consumers :/ George P. Moschis.
其他題名:
a handbook of information for strategy development /
作者:
Moschis, George P.,
出版者:
Westport, Conn. :Quorum Books, : 1992.,
面頁冊數:
xii, 338 p. :ill. ;24 cm.
標題:
Aged as consumers. -
ISBN:
0899307647 (alk. paper)
Marketing to older consumers : = a handbook of information for strategy development /
Moschis, George P.,1944-
Marketing to older consumers :
a handbook of information for strategy development /George P. Moschis. - Westport, Conn. :Quorum Books,1992. - xii, 338 p. :ill. ;24 cm.
Includes bibliographical references and index.
ISBN: 0899307647 (alk. paper)
LCCN: 91047642Subjects--Topical Terms:
669945
Aged as consumers.
LC Class. No.: HF5415.32 / .M67 1992
Dewey Class. No.: 658.8/0084/6
Marketing to older consumers : = a handbook of information for strategy development /
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罕用書庫221室(美崙校區,調書請點預約)(RU_221)
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HF5415.32 M895 1992
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