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A content analysis of television com...

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A content analysis of television commercials in the United Kingdom and the United States : = information content, creative strategy and execution form /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A content analysis of television commercials in the United Kingdom and the United States :/ Holly Ann Scheideler.
Reminder of title:	information content, creative strategy and execution form /
Author:	Scheideler, Holly Ann.
Published:	c1993.
Description:	vi, 112 p. ;22 cm.
Notes:	Order no. : 1352827.
Subject:	Communications. -

A content analysis of television commercials in the United Kingdom and the United States : = information content, creative strategy and execution form /
Scheideler, Holly Ann.

A content analysis of television commercials in the United Kingdom and the United States :information content, creative strategy and execution form /Holly Ann Scheideler. - c1993. - vi, 112 p. ;22 cm.

Order no. : 1352827.

Thesis (M.A.)--California State University, Fullerton, 1993.

Includes bibliographical references (p. 107-112).

Photocopy.
Ann Arbor, Mich. :
University Microfilms International,
1995,
22 cm.

Subjects--Corporate Names:

676744
California State University, Fullerton
--Dissertations.Subjects--Topical Terms:

677573
Communications.

A content analysis of television commercials in the United Kingdom and the United States : = information content, creative strategy and execution form /
LDR:00700nam a2200157 a 45 001 656333
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008 951026r19951993xx b 000 0 eng d
035 $a dt 00014920
040 $a NDHU $c NDHU $d NDHU
100 $a Scheideler, Holly Ann. $3 677572
245 1 2 $a A content analysis of television commercials in the United Kingdom and the United States : $b information content, creative strategy and execution form / $c Holly Ann Scheideler.
260 $a c1993.
300 $a vi, 112 p. ; $c 22 cm.
500 $a Order no. : 1352827.
502 $a Thesis (M.A.)--California State University, Fullerton, 1993.
504 $a Includes bibliographical references (p. 107-112).
533 $a Photocopy. $b Ann Arbor, Mich. : $c University Microfilms International, $d 1995, $e 22 cm.
610 $a California State University, Fullerton $x Dissertations. $3 676744
650 $a Communications. $3 677573
710 $a University Microfilms International. $3 650459