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Interactive marketing : = how to use...

Williams, Martin.

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Interactive marketing : = how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Interactive marketing :/ Martin Williams.
其他題名:	how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action /
作者:	Williams, Martin.
出版者:	Sydney :Prentice Hall, : 1994.,
面頁冊數:	xli, 463 p. :ill. ;25 cm.
附註:	Includes index.
標題:	Marketing. -
ISBN:	0724810943

Interactive marketing : = how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action /
Williams, Martin.

Interactive marketing :how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action /Martin Williams. - Sydney :Prentice Hall,1994. - xli, 463 p. :ill. ;25 cm.

Includes index.

ISBN: 0724810943Subjects--Topical Terms:

536353
Marketing.

Interactive marketing : = how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action /
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