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The marketing initiative : = Economi...

Saunders, John A., (1946-)

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The marketing initiative : = Economic and Social Research Council studies into British marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The marketing initiative :/ edited by John Saunders.
其他題名:	Economic and Social Research Council studies into British marketing /
其他作者:	Saunders, John A.,
出版者:	New York :Prentice Hall, : 1994.,
面頁冊數:	xvi, 457 p. :ill. ;25 cm.
標題:	Competition, International. -
ISBN:	0130428213 (hbk)

The marketing initiative : = Economic and Social Research Council studies into British marketing /
The marketing initiative :Economic and Social Research Council studies into British marketing /edited by John Saunders. - New York :Prentice Hall,1994. - xvi, 457 p. :ill. ;25 cm.

Includes bibliographical references (p. 424-445) and index.

ISBN: 0130428213 (hbk)

LCCN: 95131757Subjects--Topical Terms:

542897
Competition, International.

LC Class. No.: HF5415.12.G7 / M38 1994

Dewey Class. No.: 658.8/00941

The marketing initiative : = Economic and Social Research Council studies into British marketing /
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245 0 0 $a The marketing initiative : $b Economic and Social Research Council studies into British marketing / $c edited by John Saunders.
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504 $a Includes bibliographical references (p. 424-445) and index.
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650 $a Marketing $z Great Britain $x Management. $3 671050
650 $a New products $z Great Britain $x Marketing. $3 671051
650 $a Product management $z Great Britain. $3 671052
700 $a Saunders, John A., $d 1946- $3 668714
710 $a Economic and Social Research Council (Great Britain) $3 583642