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Advertising worldwide : = concepts, ...
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Mooij, Marieke K. de, (1943-)
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Advertising worldwide : = concepts, theories and practice of international, multinational and global advertising /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Advertising worldwide :/ Marieke de Mooij.
其他題名:
concepts, theories and practice of international, multinational and global advertising /
作者:
Mooij, Marieke K. de,
出版者:
New York :Prentice Hall, : 1994.,
面頁冊數:
xxii, 570 p. :ill. ;24 cm.
標題:
Advertising media planning. -
ISBN:
0132885980 (pbk.)
Advertising worldwide : = concepts, theories and practice of international, multinational and global advertising /
Mooij, Marieke K. de,1943-
Advertising worldwide :
concepts, theories and practice of international, multinational and global advertising /Marieke de Mooij. - 2nd ed. - New York :Prentice Hall,1994. - xxii, 570 p. :ill. ;24 cm.
Includes bibliographical references and index.
ISBN: 0132885980 (pbk.)
LCCN: 93047407Subjects--Topical Terms:
605923
Advertising media planning.
LC Class. No.: HF5823 / .M48 1994
Dewey Class. No.: 659.1
Advertising worldwide : = concepts, theories and practice of international, multinational and global advertising /
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