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Advertising worldwide : = concepts, ...

Mooij, Marieke K. de, (1943-)

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Advertising worldwide : = concepts, theories and practice of international, multinational and global advertising /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advertising worldwide :/ Marieke de Mooij.
Reminder of title:	concepts, theories and practice of international, multinational and global advertising /
Author:	Mooij, Marieke K. de,
Published:	New York :Prentice Hall, : 1994.,
Description:	xxii, 570 p. :ill. ;24 cm.
Subject:	Advertising media planning. -
ISBN:	0132885980 (pbk.)

Advertising worldwide : = concepts, theories and practice of international, multinational and global advertising /
Mooij, Marieke K. de,1943-

Advertising worldwide :concepts, theories and practice of international, multinational and global advertising /Marieke de Mooij. - 2nd ed. - New York :Prentice Hall,1994. - xxii, 570 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0132885980 (pbk.)

LCCN: 93047407Subjects--Topical Terms:

605923
Advertising media planning.

LC Class. No.: HF5823 / .M48 1994

Dewey Class. No.: 659.1

Advertising worldwide : = concepts, theories and practice of international, multinational and global advertising /
LDR:00622nam a2200193 a 45 001 653137
003 DLC
005 19950328152149.7
008 931206s1994 nyua b 001 0 eng
010 $a 93047407
020 $a 0132885980 (pbk.)
035 $a dt 00012077
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5823 $b .M48 1994
082 0 0 $a 659.1 $2 20
100 $a Mooij, Marieke K. de, $d 1943- $3 601324
245 1 0 $a Advertising worldwide : $b concepts, theories and practice of international, multinational and global advertising / $c Marieke de Mooij.
250 $a 2nd ed.
260 $a New York : $c 1994. $b Prentice Hall,
300 $a xxii, 570 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Advertising media planning. $3 605923
650 $a Advertising. $3 570176