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Desktop direct marketing : = how to ...

Baker, Kim, (1955-)

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Desktop direct marketing : = how to use up-to-the-minute technologies to find and reach new customers /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Desktop direct marketing :/ Sunny Baker, Kim Baker.
Reminder of title:	how to use up-to-the-minute technologies to find and reach new customers /
Author:	Baker, Sunny.
other author:	Baker, Kim,
Published:	New York :McGraw-Hill, : c1995.,
Description:	xix, 391 p. :ill. ;24 cm.
Subject:	Database marketing. -
ISBN:	0070041954 :

Desktop direct marketing : = how to use up-to-the-minute technologies to find and reach new customers /
Baker, Sunny.

Desktop direct marketing :how to use up-to-the-minute technologies to find and reach new customers /Sunny Baker, Kim Baker. - New York :McGraw-Hill,c1995. - xix, 391 p. :ill. ;24 cm.

Includes bibliographical references (p. 354-359) and index.

ISBN: 0070041954 :US27.95

LCCN: 94021330Subjects--Topical Terms:

657855
Database marketing.

LC Class. No.: HF5415.126 / .B34 1995

Dewey Class. No.: 658.8/4

Desktop direct marketing : = how to use up-to-the-minute technologies to find and reach new customers /
LDR:00616nam a2200181 a 45 001 652747
003 DLC
005 19950308074528.1
008 940519s1994 nyua b 001 0 eng
010 $a 94021330
020 $a 0070041954 : $c US27.95
035 $a dt 00012807
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.126 $b .B34 1995
082 0 0 $a 658.8/4 $2 20
100 $a Baker, Sunny. $3 653858
245 1 0 $a Desktop direct marketing : $b how to use up-to-the-minute technologies to find and reach new customers / $c Sunny Baker, Kim Baker.
260 $a New York : $c c1995. $b McGraw-Hill,
300 $a xix, 391 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 354-359) and index.
650 $a Database marketing. $3 657855
650 $a Direct marketing $x Data processing. $3 657856
700 $a Baker, Kim, $d 1955- $3 653859