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Marketing strategies for the mature ...

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Moschis, George P., (1944-)

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Marketing strategies for the mature market /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing strategies for the mature market // Geroge P. Moschis.
Author:	Moschis, George P.,
Published:	Westport, Conn. :Quorum Books, : 1994.,
Description:	xiv, 198 p. ;24 cm.
Subject:	Aged as consumers. -
ISBN:	0899308872 (alk. paper)

Marketing strategies for the mature market /
Moschis, George P.,1944-

Marketing strategies for the mature market /Geroge P. Moschis. - Westport, Conn. :Quorum Books,1994. - xiv, 198 p. ;24 cm.

Includes bibliographical references (p. [189]-194) and index.

ISBN: 0899308872 (alk. paper)

LCCN: 94008542Subjects--Topical Terms:

669945
Aged as consumers.

LC Class. No.: HF5415.13 / .M677 1994

Dewey Class. No.: 658.8/02

Marketing strategies for the mature market /
LDR:00556nam a2200181 a 45 001 652564
003 DLC
005 19950628102725.3
008 940216s1994 ctu b 001 0 eng
010 $a 94008542
020 $a 0899308872 (alk. paper)
035 $a dt 00012974
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .M677 1994
082 0 0 $a 658.8/02 $2 20
100 $a Moschis, George P., $d 1944- $3 669944
245 1 0 $a Marketing strategies for the mature market / $c Geroge P. Moschis.
260 $a Westport, Conn. : $c 1994. $b Quorum Books,
300 $a xiv, 198 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. [189]-194) and index.
650 $a Aged as consumers. $3 669945
650 $a Market segmentation. $2 lcstt $3 591840
650 $a Marketing $x Management. $3 559161
650 $a New products $x Marketing. $3 668920

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W0024474

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

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HF5415.13 M895 1994

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