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Competitive positioning : = the key ...
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Saunders, John A., (1946-)
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Competitive positioning : = the key to marketing strategy /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Competitive positioning :/ by Graham Hooley and John Saunders.
其他題名:
the key to marketing strategy /
作者:
Hooley, Graham J.
其他作者:
Saunders, John A.,
出版者:
Hemel Hempstead, Hertfordshire ;Prentice-Hall International, : 1993.,
面頁冊數:
xi, 260 p. :ill. ;24 cm.
標題:
Competition. -
ISBN:
0131555995 (pbk.)
Competitive positioning : = the key to marketing strategy /
Hooley, Graham J.
Competitive positioning :
the key to marketing strategy /by Graham Hooley and John Saunders. - Hemel Hempstead, Hertfordshire ;Prentice-Hall International,1993. - xi, 260 p. :ill. ;24 cm.
Includes bibliographical references and index.
ISBN: 0131555995 (pbk.)
LCCN: 92032732Subjects--Topical Terms:
537031
Competition.
LC Class. No.: HF5415.13 / .H668 1993
Dewey Class. No.: 658.8/02
Competitive positioning : = the key to marketing strategy /
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