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Targeting for success : = a guide to...

Ozimek, John, (1957-)

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Targeting for success : = a guide to new techniques for measurement and analysis in database and direct marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Targeting for success :/ John Ozimek.
其他題名:	a guide to new techniques for measurement and analysis in database and direct marketing /
作者:	Ozimek, John,
出版者:	London ;McGraw-Hill Book Co., : c1993.,
面頁冊數:	xiv, 268 p. :ill. ;24 cm.
標題:	Database marketing. -
ISBN:	0077077660 :

Targeting for success : = a guide to new techniques for measurement and analysis in database and direct marketing /
Ozimek, John,1957-

Targeting for success :a guide to new techniques for measurement and analysis in database and direct marketing /John Ozimek. - London ;McGraw-Hill Book Co.,c1993. - xiv, 268 p. :ill. ;24 cm. - McGraw-Hill marketing for professionals series. - McGraw-Hill marketing for professionals..

Includes bibliographical references (p. [262]-263) and index.

ISBN: 0077077660 :�2.95

LCCN: 93010242 //r94Subjects--Topical Terms:

657855
Database marketing.

LC Class. No.: HF5415.126 / .O96 1993

Dewey Class. No.: 658.8/4

Targeting for success : = a guide to new techniques for measurement and analysis in database and direct marketing /
LDR:00704nam a2200193 a 45 001 651977
003 DLC
005 19940923164017.5
008 930312s1993 enka b 001 0 eng
010 $a 93010242 //r94
020 $a 0077077660 : $c �2.95
035 $a dt 00010238 //r94
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.126 $b .O96 1993
082 0 0 $a 658.8/4 $2 20
100 $a Ozimek, John, $d 1957- $3 668686
245 1 0 $a Targeting for success : $b a guide to new techniques for measurement and analysis in database and direct marketing / $c John Ozimek.
260 $a London ; $a New York : $c c1993. $b McGraw-Hill Book Co.,
300 $a xiv, 268 p. : $b ill. ; $c 24 cm.
490 1 $a McGraw-Hill marketing for professionals series
504 $a Includes bibliographical references (p. [262]-263) and index.
650 $a Database marketing. $3 657855
650 $a Direct marketing. $3 667134
650 $a Marketing $x Management. $3 559161
830 $a McGraw-Hill marketing for professionals. $3 668687