東華大學圖書館 |

Language: English

Back

Switch To: Labeled | MARC Mode | ISBD

Was there a Pepsi Generation before ...

Germain, Richard.

Amazon

博客來

Was there a Pepsi Generation before Pepsi discovered it? : = youth-based segmentation in marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Was there a Pepsi Generation before Pepsi discovered it? :/ Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow.
Reminder of title:	youth-based segmentation in marketing /
Author:	Hollander, Stanley C.,
other author:	Germain, Richard.
Published:	Chicago, Ill. :American Marketing Associaton ; : c1992.,
Description:	xiv, 144 p. :ill. ;24 cm.
Subject:	Advertising - History. - United States -
ISBN:	0844234567

Was there a Pepsi Generation before Pepsi discovered it? : = youth-based segmentation in marketing /
Hollander, Stanley C.,1919-

Was there a Pepsi Generation before Pepsi discovered it? :youth-based segmentation in marketing /Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow. - Chicago, Ill. :American Marketing Associaton ;c1992. - xiv, 144 p. :ill. ;24 cm.

Includes bibliographical references (p. 119-134) and index.

ISBN: 0844234567

LCCN: 92013905Subjects--Topical Terms:

667501
Advertising
--History.--United States

LC Class. No.: HF5415.127 / .H65 1992

Dewey Class. No.: 658.8/348

Was there a Pepsi Generation before Pepsi discovered it? : = youth-based segmentation in marketing /
LDR:00700nam a2200193 a 45 001 651492
003 DLC
005 19930512073957.2
008 920408s1992 ilua b 001 0 eng
010 $a 92013905
020 $a 0844234567
035 $a dt 00010555
040 $a DLC $c DLC $d DLC
043 $a n-us---
050 0 0 $a HF5415.127 $b .H65 1992
082 0 0 $a 658.8/348 $2 20
100 $a Hollander, Stanley C., $d 1919- $3 650011
245 1 0 $a Was there a Pepsi Generation before Pepsi discovered it? : $b youth-based segmentation in marketing / $c Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow.
260 $a Chicago, Ill. : $a Lincolnwood, Ill. : $c c1992. $b American Marketing Associaton ; $b NTC Business Books,
300 $a xiv, 144 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 119-134) and index.
650 $a Advertising $z United States $x History. $3 667501
650 $a Market segmentation $z United States $x History. $3 667502
650 $a Marketing $z United States $x History. $3 667503
650 $a Youth as consumers $z United States $x History. $3 667504
700 $a Germain, Richard. $3 667500