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Was there a Pepsi Generation before ...

Germain, Richard.

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Was there a Pepsi Generation before Pepsi discovered it? : = youth-based segmentation in marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Was there a Pepsi Generation before Pepsi discovered it? :/ Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow.
其他題名:	youth-based segmentation in marketing /
作者:	Hollander, Stanley C.,
其他作者:	Germain, Richard.
出版者:	Chicago, Ill. :American Marketing Associaton ; : c1992.,
面頁冊數:	xiv, 144 p. :ill. ;24 cm.
標題:	Advertising - History. - United States -
ISBN:	0844234567

Was there a Pepsi Generation before Pepsi discovered it? : = youth-based segmentation in marketing /
Hollander, Stanley C.,1919-

Was there a Pepsi Generation before Pepsi discovered it? :youth-based segmentation in marketing /Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow. - Chicago, Ill. :American Marketing Associaton ;c1992. - xiv, 144 p. :ill. ;24 cm.

Includes bibliographical references (p. 119-134) and index.

ISBN: 0844234567

LCCN: 92013905Subjects--Topical Terms:

667501
Advertising
--History.--United States

LC Class. No.: HF5415.127 / .H65 1992

Dewey Class. No.: 658.8/348

Was there a Pepsi Generation before Pepsi discovered it? : = youth-based segmentation in marketing /
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