Defining, measuring, and managing br...
Leuthesser, Lance.

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  • Defining, measuring, and managing brand equity : = a conference summary /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Defining, measuring, and managing brand equity :/ by Lance Leuthesser.
    其他題名: a conference summary /
    其他作者: Leuthesser, Lance.
    團體作者: Marketing Science Institute Conference
    出版者: Cambridge, MA :Marketing Science Institute, : 1988.,
    面頁冊數: 32 p. ;28 cm.
    附註: "Marketing Science Institute Conference held March 1-3, 1988, in Austin, TX."
    標題: Marketing - Congresses. -
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W0024239 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HF5415 M345 1988 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
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