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The Great marketing turnaround : = t...

Rapp, Stan.

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The Great marketing turnaround : = the age of the individual, and how to profit from it /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Great marketing turnaround :/ Stan Rapp, Tom Collins.
其他題名:	the age of the individual, and how to profit from it /
作者:	Rapp, Stan.
其他作者:	Collins, Thomas L.
出版者:	Englewood Cliffs, N.J. :Prentice Hall, : c1990.,
面頁冊數:	xii, 336 p. :ill. ;24 cm.
標題:	Advertising. -
ISBN:	0133655601

The Great marketing turnaround : = the age of the individual, and how to profit from it /
Rapp, Stan.

The Great marketing turnaround :the age of the individual, and how to profit from it /Stan Rapp, Tom Collins. - Englewood Cliffs, N.J. :Prentice Hall,c1990. - xii, 336 p. :ill. ;24 cm.

Includes bibliographical references (p. 314-321) and index.

ISBN: 0133655601US22.95

LCCN: 90040846 //r92Subjects--Topical Terms:

570176
Advertising.

LC Class. No.: HF5415 / .R3247 1990

Dewey Class. No.: 658.8

The Great marketing turnaround : = the age of the individual, and how to profit from it /
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020 $a 9780133655605 $q (hbk.)
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415 $b .R3247 1990
082 0 0 $a 658.8 $2 20
100 0 $a Rapp, Stan. $3 667160
245 1 0 $a The Great marketing turnaround : $b the age of the individual, and how to profit from it / $c Stan Rapp, Tom Collins.
260 # $a Englewood Cliffs, N.J. : $b Prentice Hall, $c c1990.
300 $a xii, 336 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 314-321) and index.
650 # 0 $a Advertising. $3 570176
650 # 0 $a Marketing. $3 536353
650 # 0 $a Sales promotion. $3 597173
700 0 # $a Collins, Thomas L. $3 667159