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MaxiMarketing : = the new direction ...

Collins, Thomas L.

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MaxiMarketing : = the new direction in advertising, promotion, and marketing strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	MaxiMarketing :/ Stan Rapp and Thomas L. Collins.
Reminder of title:	the new direction in advertising, promotion, and marketing strategy /
Author:	Rapp, Stan.
other author:	Collins, Thomas L.
Published:	New York :McGraw-Hill, : c1987.,
Description:	x, 278 p. :ill. ;23 cm.
Notes:	Includes index.
Subject:	Advertising. -
ISBN:	0070511918 :

MaxiMarketing : = the new direction in advertising, promotion, and marketing strategy /
Rapp, Stan.

MaxiMarketing :the new direction in advertising, promotion, and marketing strategy /Stan Rapp and Thomas L. Collins. - New York :McGraw-Hill,c1987. - x, 278 p. :ill. ;23 cm.

Includes index.

Bibliography: p. 269-274.

ISBN: 0070511918 :US19.95

LCCN: 86015345Subjects--Topical Terms:

570176
Advertising.

LC Class. No.: HF5415 / .R325 1987

Dewey Class. No.: 658.8

MaxiMarketing : = the new direction in advertising, promotion, and marketing strategy /
LDR:00558nam a2200169 a 45 001 651287
008 860625s1987 nyua b 00110 eng
010 $a 86015345
020 $a 0070511918 : $c US19.95
035 $a dt 00013209
040 $a NDHU $c NDHU $d NDHU
050 0 $a HF5415 $b .R325 1987
082 0 $a 658.8 $2 19
100 $a Rapp, Stan. $3 667160
245 1 0 $a MaxiMarketing : $b the new direction in advertising, promotion, and marketing strategy / $c Stan Rapp and Thomas L. Collins.
260 0 $a New York : $c c1987. $b McGraw-Hill,
300 $a x, 278 p. : $b ill. ; $c 23 cm.
500 $a Includes index.
504 $a Bibliography: p. 269-274.
650 $a Advertising. $3 570176
650 $a Marketing. $3 536353
650 $a Sales promotion. $3 597173
700 $a Collins, Thomas L. $3 667159