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Crossing the chasm : = marketing and...

Moore, Geoffrey A., (1946-)

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Crossing the chasm : = marketing and selling technology products to mainstream customers /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Crossing the chasm :/ Geoffrey A. Moore ; with a foreword by Regis McKenna.
Reminder of title:	marketing and selling technology products to mainstream customers /
Author:	Moore, Geoffrey A.,
Published:	[New York, N.Y.] :HarperBusiness, : c1991.,
Description:	xvii, 223 p. :ill. ;24 cm.
Notes:	Includes index.
Subject:	High technology industries. -
ISBN:	0887305199 :

Crossing the chasm : = marketing and selling technology products to mainstream customers /
Moore, Geoffrey A.,1946-

Crossing the chasm :marketing and selling technology products to mainstream customers /Geoffrey A. Moore ; with a foreword by Regis McKenna. - [New York, N.Y.] :HarperBusiness,c1991. - xvii, 223 p. :ill. ;24 cm.

Includes index.

ISBN: 0887305199 :US23.00 (31.00 Canada)

LCCN: 91024260Subjects--Topical Terms:

667131
High technology industries.

LC Class. No.: HF5439.T42 / M66 1991

Dewey Class. No.: 658.8

Crossing the chasm : = marketing and selling technology products to mainstream customers /
LDR:00594nam a2200169 a 45 001 651267
005 19911218134239.7
008 910625s1991 nyua 00110 eng
010 $a 91024260
020 $a 0887305199 : $c US23.00 (31.00 Canada)
035 $a dt 00013173
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5439.T42 $b M66 1991
082 0 0 $a 658.8 $2 20
100 $a Moore, Geoffrey A., $d 1946- $3 667130
245 1 0 $a Crossing the chasm : $b marketing and selling technology products to mainstream customers / $c Geoffrey A. Moore ; with a foreword by Regis McKenna.
260 0 $a [New York, N.Y.] : $c c1991. $b HarperBusiness,
300 $a xvii, 223 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
650 $a High technology industries. $3 667131
650 $a Marketing. $3 536353
650 $a Selling $x Technology. $3 667132