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Relationship marketing : = successfu...

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McKenna, Regis.

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Relationship marketing : = successful strategies for the age of the customer /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Relationship marketing :/ Regis McKenna.
Reminder of title:	successful strategies for the age of the customer /
Author:	McKenna, Regis.
Published:	Reading, Mass. :Addison-Wesley Pub. Co., : c1991.,
Description:	xiii, 242 p. :ill. ;24 cm.
Subject:	Customer services. -
ISBN:	0201567695 :

Relationship marketing : = successful strategies for the age of the customer /
McKenna, Regis.

Relationship marketing :successful strategies for the age of the customer /Regis McKenna. - Reading, Mass. :Addison-Wesley Pub. Co.,c1991. - xiii, 242 p. :ill. ;24 cm.

Includes bibliographical references (p. 228-230) and index.

ISBN: 0201567695 :US19.95 (Canada $25.95)

LCCN: 91020127 //r95Subjects--Topical Terms:

657636
Customer services.

LC Class. No.: HF5415 / .M2616 1991

Dewey Class. No.: 658.8/12

Relationship marketing : = successful strategies for the age of the customer /
LDR:00651nam a2200193 a 45 001 651249
003 DLC
005 19950222113356.2
008 910529s1991 maua b 00110 eng
010 $a 91020127 //r95
020 $a 0201567695 : $c US19.95 (Canada $25.95)
020 $a 0201622408 (pbk.)
035 $a dt 00013192 //r95
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415 $b .M2616 1991
082 0 0 $a 658.8/12 $2 20
100 $a McKenna, Regis. $3 667105
245 1 0 $a Relationship marketing : $b successful strategies for the age of the customer / $c Regis McKenna.
260 0 $a Reading, Mass. : $c c1991. $b Addison-Wesley Pub. Co.,
300 $a xiii, 242 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 228-230) and index.
650 $a Customer services. $3 657636
650 $a High technology $x Marketing. $3 660778
650 $a Marketing. $3 536353

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W0024317

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415 M155 1991

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1 records • Pages 1 •
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