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Strategic marketing problems : = cas...

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Peterson, Robert A.

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Strategic marketing problems : = cases and comments /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic marketing problems :/ Roger A. Kerin, Robert A. Peterson.
Reminder of title:	cases and comments /
Author:	Kerin, Roger A.
other author:	Peterson, Robert A.
Published:	Englewood Cliffs, N.J. :Prentice-Hall, : c1995.,
Description:	xiv, 738 p. :ill. ;26 cm.
Subject:	Marketing - Decision making -
ISBN:	0205161707 (case) :

Strategic marketing problems : = cases and comments /
Kerin, Roger A.

Strategic marketing problems :cases and comments /Roger A. Kerin, Robert A. Peterson. - 7th ed. - Englewood Cliffs, N.J. :Prentice-Hall,c1995. - xiv, 738 p. :ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 0205161707 (case) :US42.00

LCCN: 94012524Subjects--Topical Terms:

667023
Marketing
--Decision making

LC Class. No.: HF5415.135 / .K47 1995

Dewey Class. No.: 658.8/02

Strategic marketing problems : = cases and comments /
LDR:00610nam a2200193 a 45 001 651201
003 DLC
005 19990309112324.1
008 940426s1995 njua b 001 0 eng
010 $a 94012524
020 $a 0205161707 (case) : $c US42.00
035 $a dt 00013598
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.135 $b .K47 1995
082 0 0 $a 658.8/02 $2 20
100 $a Kerin, Roger A. $3 667022
245 1 0 $a Strategic marketing problems : $b cases and comments / $c Roger A. Kerin, Robert A. Peterson.
250 $a 7th ed.
260 $a Englewood Cliffs, N.J. : $c c1995. $b Prentice-Hall,
300 $a xiv, 738 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 $a Marketing $x Decision making $x Case studies. $3 667023
650 $a Marketing $x Management $x Case studies. $3 654442
700 $a Peterson, Robert A. $3 667021

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W0025815

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

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HF5415.135 K47 1995

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