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Marketing research : = an applied or...

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Malhotra, Naresh K.

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Marketing research : = an applied orientation /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing research :/ Naresh K. Malhotra.
Reminder of title:	an applied orientation /
Author:	Malhotra, Naresh K.
Published:	Englewood Cliffs, N.J. :Prentice Hall, : c1993.,
Description:	xxxv, 857 p. :ill. (some col.) ;26 cm.
Subject:	Marketing research - Methodology. -
ISBN:	0130099864 (International ed. : pbk.)

Marketing research : = an applied orientation /
Malhotra, Naresh K.

Marketing research :an applied orientation /Naresh K. Malhotra. - Englewood Cliffs, N.J. :Prentice Hall,c1993. - xxxv, 857 p. :ill. (some col.) ;26 cm.

Includes bibliographical references (p. 826-832) and indexes.

ISBN: 0130099864 (International ed. : pbk.)

LCCN: 92013858Subjects--Topical Terms:

581293
Marketing research
--Methodology.

LC Class. No.: HF5415.2 / .M29 1993

Dewey Class. No.: 658.8/3

Marketing research : = an applied orientation /
LDR:00634nam a2200193 a 45 001 646515
003 DLC
005 19930324122550.9
008 920401s1993 njua b 001 0 eng
010 $a 92013858
020 $a 0130099864 (International ed. : pbk.)
020 $a 0135553504 (case)
035 $a dt 00005486
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.2 $b .M29 1993
082 0 0 $a 658.8/3 $2 20
100 $a Malhotra, Naresh K. $3 655984
245 1 0 $a Marketing research : $b an applied orientation / $c Naresh K. Malhotra.
260 $a Englewood Cliffs, N.J. : $c c1993. $b Prentice Hall,
300 $a xxxv, 857 p. : $b ill. (some col.) ; $c 26 cm.
504 $a Includes bibliographical references (p. 826-832) and indexes.
650 $a Marketing research $x Methodology. $3 581293
650 $a Marketing research. $3 532352

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W0015389

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

01.外借(書)_YB

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HF5415.2 M249 1993

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1 records • Pages 1 •
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