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Marketing research : = management, m...

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Wentz, Walter B.

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Marketing research : = management, method, and cases /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing research :/ Walter B. Wentz.
Reminder of title:	management, method, and cases /
Author:	Wentz, Walter B.
Published:	New York :Harper & Row, : c1979.,
Description:	xii, 770 p. :ill. ;24 cm.
Subject:	Marketing research - Statistical methods. -
ISBN:	0060470062$b(hbk.)

Marketing research : = management, method, and cases /
Wentz, Walter B.

Marketing research :management, method, and cases /Walter B. Wentz. - 2nd ed. - New York :Harper & Row,c1979. - xii, 770 p. :ill. ;24 cm.

Includes bibliographical references and indexes.

ISBN: 0060470062$b(hbk.)

LCCN: 79012652Subjects--Topical Terms:

624763
Marketing research
--Statistical methods.

LC Class. No.: HF5415.2 / W46 1979

Dewey Class. No.: 658.83018

Marketing research : = management, method, and cases /
LDR:00516cam _2200169 i_450 001 627731
008 790412s1979 nyua b 001 0 eng
010 $a 79012652
020 $a 0060470062$b(hbk.)
035 $a 00456947
040 $a NDHU $c NDHU $d NDHU
050 0 4 $a HF5415.2 $b W46 1979
082 $a 658.83018
100 $a Wentz, Walter B. $3 624762
245 1 0 $a Marketing research : $b management, method, and cases / $c Walter B. Wentz.
250 $a 2nd ed.
260 $a New York : $c c1979. $b Harper & Row,
300 $a xii, 770 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and indexes.
650 $a Marketing research $x Statistical methods. $3 624763
650 $a Marketing research $x Case studies. $3 624764
650 $a Marketing research. $3 532352

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60004317

罕用書庫227室(美崙校區,調書請點預約)(RU_227)

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HF5415.2 W46 1979

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1 records • Pages 1 •
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