Museum management and marketing /
Sandell, Richard, (1967-)

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  • Museum management and marketing /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Museum management and marketing // edited by Richard Sandell and Robert R. Janes.
    其他作者: Sandell, Richard,
    出版者: Milton Park, Abingdon, Oxon ;Routledge, : 2007.,
    面頁冊數: xviii, 420 p. :ill. ;26 cm.
    附註: Simultaneously published in the USA and Canada.
    內容註: Complexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Glenbow staff perspectives -- The effective management of museums : cohesive leadership and visitor focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : Outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums.
    標題: Museums - Management. -
    電子資源: http://www.loc.gov/catdir/toc/ecip0617/2006022741.htmlhttp://www.loc.gov/catdir/toc/ecip0617/2006022741.html
    ISBN: 0415396298$b(pbk.)
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F0052732 五樓西文書區A-HB(5F Western Language Books) 01.外借(書)_YB 一般圖書 AM121 M877 2007 一般使用(Normal) 在架 0
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