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Museum management and marketing /

Sandell, Richard, (1967-)

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Museum management and marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Museum management and marketing // edited by Richard Sandell and Robert R. Janes.
other author:	Sandell, Richard,
Published:	Milton Park, Abingdon, Oxon ;Routledge, : 2007.,
Description:	xviii, 420 p. :ill. ;26 cm.
Notes:	Simultaneously published in the USA and Canada.
[NT 15003449]:	Complexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Glenbow staff perspectives -- The effective management of museums : cohesive leadership and visitor focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : Outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums.
Subject:	Museums - Management. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0617/2006022741.htmlhttp://www.loc.gov/catdir/toc/ecip0617/2006022741.html
ISBN:	0415396298$b(pbk.)

Museum management and marketing /
Museum management and marketing /edited by Richard Sandell and Robert R. Janes. - Milton Park, Abingdon, Oxon ;Routledge,2007. - xviii, 420 p. :ill. ;26 cm.

Simultaneously published in the USA and Canada.

Includes bibliographical references and index.

Complexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Glenbow staff perspectives -- The effective management of museums : cohesive leadership and visitor focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : Outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums.

ISBN: 0415396298$b(pbk.)NT$1620

LCCN: 2006022741Subjects--Topical Terms:

559306
Museums
--Management.

LC Class. No.: AM121 / .M877 2007

Dewey Class. No.: 069/.068

Museum management and marketing /
LDR:02578cam _22002894a_450 001 625973
003 DLC
005 20060822145231.0
008 070828s2007 enka b 001 0 eng
010 $a 2006022741
020 $a 0415396298$b(pbk.) $c NT$1620
020 $a 041539628X$b(hbk.)
020 $a 0203964195$b(ebk.)
020 $a 9780415396295$b(pbk.)
020 $a 9780415396288$b(hbk.)
020 $a 9780203964194$b(ebk.)
035 $a 00440853
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a AM121 $b .M877 2007
082 0 0 $a 069/.068 $2 22
245 0 0 $a Museum management and marketing / $c edited by Richard Sandell and Robert R. Janes.
260 $a Milton Park, Abingdon, Oxon ; $a New York : $c 2007. $b Routledge,
300 $a xviii, 420 p. : $b ill. ; $c 26 cm.
500 $a Simultaneously published in the USA and Canada.
504 $a Includes bibliographical references and index.
505 0 $a Complexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Glenbow staff perspectives -- The effective management of museums : cohesive leadership and visitor focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : Outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums.
650 $a Museums $x Management. $3 559306
650 $a Museums $x Marketing. $3 620695
700 $a Sandell, Richard, $d 1967- $3 590868
700 $a Janes, Robert R. $3 620694
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0617/2006022741.html $z http://www.loc.gov/catdir/toc/ecip0617/2006022741.html